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A Specialist Content Strategy & Audience Engineering Company, loved by Sports & Media Brands

Trusted by Leading Organisations such As LIV Golf, ITV & FormulaE to Build Revenue Through Content

PROVEN TO INCREASE YOUR DIGITAL REVENUE BY >15%

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“Hyperset are at the leading edge of understanding audiences and AI search. There is a lot of noise and they cut right through it.”

Paul Kerrison, Head of Generative AI, ITV

You’re probably not sure if a new content strategy will actually move the needle in terms of revenue. Fair. Most of what’s out there is noise – hype, theory, and recycled buzz words. What you need isn’t more content.

It’s clarity.

We’ve seen what works. Not in theory, but across hundreds of real content strands. So instead of throwing ideas at the wall, we help you cut straight to what drives results.

Here’s how it works: we run a focused data audit on your traffic with your goals and priorities in mind. Then we map out a practical action plan that will impact fastest; either for your team, or us, to deliver.

Our services.

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Content Strategy & Production

Audience & Data Engineering

Digital Sponsorship

Fan Engagement

Data for Business Development

SEO & AIO

Why choose Hyperset to increase your traffic & revenue?

Audience First

Whether you are looking to attract B2C subscriptions or B2B partners, we find out what your audience is currently searching and spending to understand the content strategy that best serves them.

Search Traffic & Data Engineers

Web traffic research forms the foundation of our work, allowing us to understand user intent, enhance your current analytics, produce new types of competitor analysis and forecast future scenarios with clear rationale.

Human + AI

Our expertise includes utilising AI tools for increased options, precison and efficiency. This also includes understanding the limitations of AI and when its use is detrimental to producing content that really works.

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We serve businesses who have content at their heart.

Media Owners & Publishers

Sports & Rights Holders

B2B Networks & Organisations

We help media companies build authority with aligned content strategy, allowing them to compete effectively based resources available and priorities of the business.

We help sports websites and content providers value their assets from a digital perspective, identify and prioritse how to engage fans with maximum business impact.

Align your editorial authority with brands that are seeking the same high-value corporate traffic and whose ethos complements your own.

When you work with Hyperset, you’re not just hiring a content strategy company, you’re partnering with audience data experts who understand the impact AI will have on B2C and B2B engagement.

Got questions? We’ve got answers…

Here are common questions people have about what we do, how we can help and the state of play across the wider sports and entertainment marketing industry

What makes you different from other sports media marketing companies?

Our skill sets combine SEO (AIO), data engineering and AI development. The basis for the work however, tends to be deep SEO, which gives us online datasets that can be fused with your own native data to provide deeper levels of insight that yield real competitive advantage.

What type of work have you done before to increase fan engagement? How did this help?

In the last 12 months, 3 noteable projects we worked on consisted of 1. increasing audience reach in the USA by over 20% for a UK based sports franchise, 2. doubled the traffic via player related searches for a global sport organisation and 3. helped a national broadcaster drive 15% more traffic to its content library.

How do we know if we are getting the most out of our data?

As a general rule of thumb for high profile sports and entertainment organisations, if your data goes no further than GA4 and or Google Search Console reports, it is likely you are not tapping in to the value your data holds.

Is SEO still relevant?

The simple answer is yes, very much so. In fact one of the reasons the company was started was because it will become increasingly important as SEO transitions more to AIO. We also provide local SEO (AIO) services for our hometown, Brighton and Hove.

Do you also build products? What are they?

To enable Full Site Editing in WordPress, you need to ensure that you are using a compatible WordPress theme that supports full site editing. You will also need to install the latest version of WordPress and enable the Gutenberg Editor.

Do you use AI in any of your working practices?

Some popular WordPress themes that support full site editing include the FotaWP theme, ReviveNews theme, and the Hello Agency theme. These themes have built-in support for full site editing, allowing users to create custom designs without needing to know how to code.

Should our content teams publish articles written by AI?

No. While there is no ‘official’ information on this, our research suggests you are far better off writing human made / human centric content. The more compoetitive the area of your work, the more likely it will suffer penalties for being AI generated (and search engines can tell, see: app.originality.ai)

Do you build OTT products?

No. However there are some select companies we’d recommend you talk to in this space.

Where do you get your data from for the articles and LinkedIn posts you publish?

Always from third party data platforms – we always keep the data from our clients private. Often we will use 2 or 3 platforms to check similar data sets. This way we can gauge the variance and ultimately, the reliability of the results.

Latest insights and updates

Our latest findings on fan engagement trends effecting the world’s sporting teams, leagues and franchises.