Printed Index Editions
Close up image of rows of seats

Digital Audience Ratings For Sports, Media & Entertainment

Hyperset enables you to capture more of the demand your players, content, and broadcasts create across an AI-led internet.

By harnessing our ratings data, sports and media companies become part a infrastructure AI engines such as ChatGPT understand, recognise and reward.

Global Player Index (GPI)

Trusted by organisations across global sport to benchmark the online popularity of athletes, teams and leagues.
By referencing GPI ratings, you can expect to start reaching the millions of fans searching for your players but currently ending up on other platforms.

Global Show Index (GSI)

The EPG is now the internet. GSI ratings are built for this reality and capture the popularity of TV shows online.
By referencing GSI ratings, you can expect to start reaching the millions of people searching for your shows but currently ending up on other platforms.

What We Measure

Player Interest & Traffic Capture:

Online interest in players and athletes around the world based on online traffic search volume and value and platform usage, as well as how much of this interest is captured by the teams they play for.

Pie chart with % figures for MLB teams global engagement shares
Team Demand & Traffic Capture:

Online interest in sports teams and leagues around the world based on online traffic usage, intent and interactions across digital platforms.

NFL Digital Capture Matrix
Show Interest & Traffic Capture:

Online interest in TV show titles around the world based on online traffic volume, intent and value of this traffic, as well as how much of this interest is captured by the broadcasters themselves.

US Sports Tarffic Calendar
Broadcast Visibility:

Broadcast visibility measures how effectively content converts audience demand into owned platform traffic as opposed to third party sites and platforms.

Bar graph showing the breakdown share of each MLB sides engagement across digital platforms and interactions
AI Discoverability:

Assessing how players, teams and shows are cited as AI search systems such as ChatGPT and also, monitoring how this grows over time.

Bar chart with US Sports League Franchises labels
Dimly lit basketball court

Ratings Infrastructure

Hyperset is built on a set of standardized ratings systems designed to measure and structure global audience attention across sports, media and entertainment.

Together, these systems create a shared framework for understanding how audiences discover, engage with and follow athletes, teams and shows in the modern internet ecosystem.

GPI™ — Global Player Interest

A standardized rating that measures the level of global digital attention surrounding an athlete.

GPI tracks signals such as search demand, engagement, traffic value and discoverability to create a single, comparable score across sports and regions.

GSI™ — Global Show Interest

A standardized rating for television, streaming and live sports properties.

GSI measures how much demand exists for a show — and how visible it is across the internet — beyond traditional broadcast ratings.

Rankings

Public rankings powered by GPI™ and GSI™, presenting the most in-demand athletes, teams and shows globally.

These rankings act as a shared reference layer for the industry — updated regularly and designed for comparison, discovery and analysis.

Indexes

Premium, data-led publications exploring audience demand across sports, leagues and media properties.

Each Index combines rankings, analysis and featured organizations to create high-value, shareable insights for the industry.

Hyperset Index editions packshot

The Hyperset Index™ provides executives the latest online search and traffic data across athletes, teams, leagues and broadcasts. Limited print versions are available to purchase by edition or via annual subscription.

US Sports Edition, April 2026

See Index Print Editions

Single premium printed issues and annual access available with full rankings, analysis and strategic intelligence.

Join the infrastructure and build long-term authority across search, AI and digital fan ership:

TV Built Sport & Media Empires: The Internet Will Decide Who Keeps Them

FOR MORE THAN 30 YEARS, the commercial model of sport and entertainment has been simple: sell broadcast rights, let television networks handle distribution, and measure success through ratings.

That model is now softening.

Across the US, rights renewals are tied to digital distribution rather than guaranteed linear carriage. At the same time, a new generation of digital-native leagues, challenger competitions and direct to consumer platforms are emerging without any dependence on traditional broadcast infrastructure at all.

For this reason, we believe digital ‘fan readiness’ will become the most valuable asset class in sport over the next decade.

Major Sports Leagues Will Go Direct To Consumer

For nearly any major league franchise such as the NFL, NBA or EPL, there is potential for increased revenues via a direct-to-consumer model and this is already beginning to happen.

The reason this has not yet become the main revenue model is not a lack of ambition – it is complexity. Moreover, the marketing contribution of major broadcasters is significant.

The hidden services broadcasters once provided will no longer sit invisibly in the background. Teams and leagues will inherit this responsibility to reach and influence fans.

F1 car in rain soaked pit lane

Latest Insights

Our latest findings on fan engagement trends effecting the world’s sporting teams, leagues and franchises.