Powering Sports & Media To Win The Next Internet.
When AI talks to AI, what will it say about you?
People won’t search the internet the way they do today. Their AI agent will ask an AI agent.
Businesses won’t compete for clicks. They’ll compete to become the organisations AI understands, trusts and recommends.
For sports and media, that’s both a challenge and an opportunity.

Alkhemyâ„¢ helps sports and media organisations measure their authority across AI search and LLMs, while uncovering new revenue opportunities around the experiences AI can never replace.
The shift from clicks to coversations
Your website is changing. For twenty years, websites were designed to persuade people. Over the next twenty, they’ll increasingly exist to inform AI.
Your website becomes the source of truth that powers search engines, AI assistants and autonomous agents acting on behalf of millions of people.
The question is no longer “Can people find us?”
It’s “Does the internet understand us?”
Why Sports & Entertainment Are Different
AI can explain a football match but it can’t replace watching one.
AI can recommend a documentary but it can’t create the feeling of experiencing it.
As more routine information is handled by AI, sport and media become some of the internet’s most valuable experiences. Your role shifts from publishing pages to publishing the knowledge, stories and media that the next internet depends upon.
Latest Insights
Our latest findings on fan engagement trends effecting the world’s sporting teams, leagues and franchises.
-
Bez Mbeng NBA Digital Fan Profile & Ranking
Bez Mbeng: Global Player Interest (GPI): 34 GPI uses a combination of player engagement and digital value…
-
Blake Hinson NBA Digital Fan Profile & Ranking
Blake Hinson: Global Player Interest (GPI): 36.3 GPI uses a combination of player engagement and digital value…
-
Hayden Gray NBA Digital Fan Profile & Ranking
Hayden Gray: Global Player Interest (GPI): 31.9 GPI uses a combination of player engagement and digital value…