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Hyperset Sports Audience Intelligence

Hyperset. The Sports Audience Network.

Helping sports organisations plug into each other’s audiences.

US audience geography

Most searched NFL team by state

Current state-level relative search-interest leader. Hover or tap a state to see the leader and runner-up.

Alabama — Dallas Cowboys · runner-up: Carolina PanthersAlaska — Denver Broncos · runner-up: Houston TexansArizona — Arizona Cardinals · runner-up: Denver BroncosColorado — Denver Broncos · runner-up: Buffalo BillsFlorida — Miami Dolphins · runner-up: Chicago BearsGeorgia — Atlanta Falcons · runner-up: Cleveland BrownsIndiana — Chicago Bears · runner-up: Green Bay PackersKansas — New York Jets · runner-up: Kansas City ChiefsMaine — New England Patriots · runner-up: Buffalo BillsMassachusetts — New England Patriots · runner-up: Buffalo BillsMinnesota — Minnesota Vikings · runner-up: Green Bay PackersNew Jersey — Philadelphia Eagles · runner-up: New York GiantsNorth Carolina — Carolina Panthers · runner-up: Dallas CowboysNorth Dakota — Minnesota Vikings · runner-up: Jacksonville JaguarsOklahoma — Dallas Cowboys · runner-up: Chicago BearsPennsylvania — Philadelphia Eagles · runner-up: Pittsburgh SteelersSouth Dakota — Minnesota Vikings · runner-up: Chicago BearsTexas — Dallas Cowboys · runner-up: Houston TexansWyoming — Denver Broncos · runner-up: Buffalo BillsConnecticut — New York Giants · runner-up: Buffalo BillsMissouri — Buffalo Bills · runner-up: Kansas City ChiefsWest Virginia — Washington Commanders · runner-up: Chicago BearsIllinois — Chicago Bears · runner-up: Green Bay PackersNew Mexico — Dallas Cowboys · runner-up: Chicago BearsArkansas — Dallas Cowboys · runner-up: Kansas City ChiefsCalifornia — Dallas Cowboys · runner-up: Chicago BearsDelaware — Buffalo Bills · runner-up: Dallas CowboysHawaii — Miami Dolphins · runner-up: Buffalo BillsIowa — Chicago Bears · runner-up: Minnesota VikingsKentucky — Chicago Bears · runner-up: Philadelphia EaglesMaryland — Baltimore Ravens · runner-up: Washington CommandersMichigan — Detroit Lions · runner-up: Chicago BearsMississippi — Dallas Cowboys · runner-up: Chicago BearsMontana — Denver Broncos · runner-up: Buffalo BillsNew Hampshire — New England Patriots · runner-up: Buffalo BillsNew York — Buffalo Bills · runner-up: Dallas CowboysOhio — Cleveland Browns · runner-up: Detroit LionsOregon — Chicago Bears · runner-up: Seattle SeahawksTennessee — Tennessee Titans · runner-up: Dallas CowboysUtah — Denver Broncos · runner-up: Buffalo BillsVirginia — Washington Commanders · runner-up: Dallas CowboysWashington — Seattle Seahawks · runner-up: Chicago BearsWisconsin — Green Bay Packers · runner-up: Chicago BearsNebraska — Denver Broncos · runner-up: Kansas City ChiefsSouth Carolina — Carolina Panthers · runner-up: Denver BroncosIdaho — Carolina Panthers · runner-up: San Francisco 49ersNevada — Dallas Cowboys · runner-up: Buffalo BillsVermont — Buffalo Bills · runner-up: New England PatriotsLouisiana — New Orleans Saints · runner-up: Dallas CowboysRhode Island — Detroit Lions · runner-up: New England Patriots
Dallas Cowboys 8Denver Broncos 6Chicago Bears 5Buffalo Bills 4Carolina Panthers 3New England Patriots 3

Source: Hyperset search-interest geography. This is relative search interest by state, not a fan-count estimate.

Daily audience movement

What changed today

Loading latest signals…
Checking the latest 7-day search-interest movements across tracked leagues.

Signals compare the latest 7-day search-interest pattern with the preceding 30-day baseline. They show relative audience movement, not fan counts.

Live signals

Where audience attention is shifting

These panels use recent search-interest observations from the database. The 7-day layer is shown against 30-day context, so it is a momentum signal rather than a claim of absolute fan growth.

NFL

Live movement

What is changing in NFL interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · short window leader

Chicago Bears leads Arizona

Chicago Bears ranks #1 for NFL relative search interest in Arizona over the last 7 days, compared with #2 over the last 30 days.

▲ 1ranking places · last 7 days
short window leader

Washington Commanders leads Virginia

Washington Commanders ranks #1 for NFL relative search interest in Virginia over the last 7 days, compared with #2 over the last 30 days.

rank acceleration

Seattle Seahawks jumps 21 places in New York

Seattle Seahawks is #7 over the last 7 days, versus #28 over the last 30 days.

short window leader

Green Bay Packers leads Missouri

Green Bay Packers ranks #1 for NFL relative search interest in Missouri over the last 7 days, compared with #9 over the last 30 days.

short window leader

Buffalo Bills leads Nebraska

Buffalo Bills ranks #1 for NFL relative search interest in Nebraska over the last 7 days, compared with #6 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-10-18 10:03:13.

Premier League

Live movement

What is changing in EPL interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · short window leader

Liverpool leads France

Liverpool ranks #1 for EPL relative search interest in France over the last 7 days, compared with #3 over the last 30 days.

▲ 2ranking places · last 7 days
short window leader

Liverpool leads India

Liverpool ranks #1 for EPL relative search interest in India over the last 7 days, compared with #2 over the last 30 days.

short window leader

Liverpool leads Brazil

Liverpool ranks #1 for EPL relative search interest in Brazil over the last 7 days, compared with #3 over the last 30 days.

short window leader

Chelsea leads Portugal

Chelsea ranks #1 for EPL relative search interest in Portugal over the last 7 days, compared with #4 over the last 30 days.

short window leader

Liverpool leads Saudi Arabia

Liverpool ranks #1 for EPL relative search interest in Saudi Arabia over the last 7 days, compared with #3 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-10-15 10:03:49.

NBA

Live movement

What is changing in NBA interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · rank acceleration

Minnesota Timberwolves jumps 19 places in Texas

Minnesota Timberwolves is #5 over the last 7 days, versus #24 over the last 30 days.

▲ 19ranking places · last 7 days
rank acceleration

Cleveland Cavaliers jumps 15 places in New York

Cleveland Cavaliers is #8 over the last 7 days, versus #23 over the last 30 days.

short window leader

Atlanta Hawks leads Idaho

Atlanta Hawks ranks #1 for NBA relative search interest in Idaho over the last 7 days, compared with #2 over the last 30 days.

rank acceleration

San Antonio Spurs jumps 6 places in Utah

San Antonio Spurs is #2 over the last 7 days, versus #8 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-10-17 10:01:06.

Formula 1

Live movement

What is changing in F1 interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · short window leader

McLaren leads Colombia

McLaren ranks #1 for F1 relative search interest in Colombia over the last 7 days, compared with #3 over the last 30 days.

▲ 2ranking places · last 7 days
short window leader

McLaren leads Switzerland

McLaren ranks #1 for F1 relative search interest in Switzerland over the last 7 days, compared with #3 over the last 30 days.

short window leader

Mercedes leads Indonesia

Mercedes ranks #1 for F1 relative search interest in Indonesia over the last 7 days, compared with #2 over the last 30 days.

short window leader

Mercedes leads Pakistan

Mercedes ranks #1 for F1 relative search interest in Pakistan over the last 7 days, compared with #2 over the last 30 days.

short window leader

Ferrari leads Australia

Ferrari ranks #1 for F1 relative search interest in Australia over the last 7 days, compared with #3 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-10-18 10:03:18.

Audience geography

Where sports attention is strongest

Search-interest maps show where teams lead relative audience demand. They add geographic context to the ranking and movement signals above.

NFL interest leaders by US state

NFL geography

Which NFL team is most searched in each state?

The leading NFL team in every US state, calculated from cross-team search-interest comparisons over the tracked period. Hover or tap a state to see the leader and runner-up.

View all state winners
StateLeading teamRunner-up
AlabamaDallas CowboysCarolina Panthers
AlaskaDenver BroncosHouston Texans
ArizonaArizona CardinalsDenver Broncos
ArkansasDallas CowboysKansas City Chiefs
CaliforniaDallas CowboysChicago Bears
ColoradoDenver BroncosBuffalo Bills
ConnecticutNew York GiantsBuffalo Bills
DelawareBuffalo BillsDallas Cowboys
FloridaMiami DolphinsChicago Bears
GeorgiaAtlanta FalconsCleveland Browns
HawaiiMiami DolphinsBuffalo Bills
IdahoCarolina PanthersSan Francisco 49ers
IllinoisChicago BearsGreen Bay Packers
IndianaChicago BearsGreen Bay Packers
IowaChicago BearsMinnesota Vikings
KansasNew York JetsKansas City Chiefs
KentuckyChicago BearsPhiladelphia Eagles
LouisianaNew Orleans SaintsDallas Cowboys
MaineNew England PatriotsBuffalo Bills
MarylandBaltimore RavensWashington Commanders
MassachusettsNew England PatriotsBuffalo Bills
MichiganDetroit LionsChicago Bears
MinnesotaMinnesota VikingsGreen Bay Packers
MississippiDallas CowboysChicago Bears
MissouriBuffalo BillsKansas City Chiefs
MontanaDenver BroncosBuffalo Bills
NebraskaDenver BroncosKansas City Chiefs
NevadaDallas CowboysBuffalo Bills
New HampshireNew England PatriotsBuffalo Bills
New JerseyPhiladelphia EaglesNew York Giants
New MexicoDallas CowboysChicago Bears
New YorkBuffalo BillsDallas Cowboys
North CarolinaCarolina PanthersDallas Cowboys
North DakotaMinnesota VikingsJacksonville Jaguars
OhioCleveland BrownsDetroit Lions
OklahomaDallas CowboysChicago Bears
OregonChicago BearsSeattle Seahawks
PennsylvaniaPhiladelphia EaglesPittsburgh Steelers
Rhode IslandDetroit LionsNew England Patriots
South CarolinaCarolina PanthersDenver Broncos
South DakotaMinnesota VikingsChicago Bears
TennesseeTennessee TitansDallas Cowboys
TexasDallas CowboysHouston Texans
UtahDenver BroncosBuffalo Bills
VermontBuffalo BillsNew England Patriots
VirginiaWashington CommandersDallas Cowboys
WashingtonSeattle SeahawksChicago Bears
West VirginiaWashington CommandersChicago Bears
WisconsinGreen Bay PackersChicago Bears
WyomingDenver BroncosBuffalo Bills

Source: search-interest data. Teams were compared in anchored five-keyword batches using Dallas Cowboys as the common reference so results remain comparable across all 32 franchises. This is relative search interest, not a fan count or monthly search volume.

F1 interest leaders by country

Formula 1 geography

Which F1 team leads search interest in each country?

The leading Formula 1 team by country over the latest 30-day comparison window, using F1-qualified team queries to reduce manufacturer-brand ambiguity.

View country winners
CountryLeading teamRunner-up
AlgeriaAlpineFerrari
ArgentinaAlpineFerrari
ArmeniaMcLarenFerrari
AustraliaMercedesMcLaren
AustriaAudiFerrari
AzerbaijanMcLarenMercedes
BahrainMercedesMcLaren
BangladeshFerrariMercedes
BelarusMcLarenRed Bull Racing
BelgiumMcLarenFerrari
Bosnia & HerzegovinaMcLarenMercedes
BrazilMcLarenMercedes
BulgariaMercedesFerrari
CameroonMcLarenMercedes
CanadaMcLarenFerrari
ChileMercedesFerrari
ColombiaFerrariMercedes
Costa RicaFerrariMcLaren
CroatiaMcLarenFerrari
CyprusMcLarenAlpine
CzechiaMercedesFerrari
DenmarkFerrariWilliams
Dominican RepublicMcLarenAudi
EcuadorMercedesMcLaren
El SalvadorMcLarenFerrari
FijiMcLarenFerrari
FinlandFerrariMercedes
FranceMcLarenMercedes
GeorgiaMercedesFerrari
GermanyMercedesFerrari
GhanaMcLarenAston Martin
GreeceFerrariMcLaren
GuatemalaMcLarenMercedes
Hong KongMcLarenFerrari
HungaryFerrariMercedes
IcelandMcLarenCadillac
IndiaFerrariMercedes
IndonesiaFerrariMercedes
IranMcLarenMercedes
IraqMcLarenFerrari
IsraelAlpineMercedes
ItalyFerrariMercedes
JapanMercedesMcLaren
KazakhstanMercedesMcLaren
KenyaFerrariMcLaren
LaosMcLarenCadillac
LatviaFerrariMcLaren
LebanonMcLarenFerrari
LithuaniaAlpineMcLaren
MalawiMcLarenMercedes
MalaysiaMercedesFerrari
MexicoCadillacMercedes
MoroccoAudiMcLaren
NetherlandsMcLarenMercedes
New ZealandMcLarenMercedes
NigeriaMercedesFerrari
North MacedoniaMercedesMcLaren
NorwayMercedesFerrari
OmanFerrariMcLaren
PakistanFerrariMercedes
PanamaFerrariMcLaren
ParaguayMcLarenMercedes
PeruMcLarenFerrari
PhilippinesMcLarenFerrari
PolandFerrariMcLaren
PortugalMcLarenFerrari
QatarMcLarenMercedes
RomaniaFerrariMcLaren
RussiaMcLarenMercedes
RwandaMcLarenMercedes
Saudi ArabiaMcLarenFerrari
SerbiaMercedesAston Martin
SeychellesMcLarenAudi
SingaporeMercedesFerrari
SlovakiaMcLarenMercedes
SloveniaMercedesMcLaren
South AfricaMercedesFerrari
South KoreaMcLarenAudi
SpainFerrariMcLaren
Sri LankaMercedesFerrari
SwedenFerrariMcLaren
SwitzerlandFerrariAudi
TaiwanWilliamsMcLaren
ThailandMercedesFerrari
TunisiaFerrariMcLaren
TürkiyeFerrariMercedes
UgandaMcLarenFerrari
UkraineMercedesMcLaren
United Arab EmiratesMercedesFerrari
United KingdomMercedesMcLaren
United StatesFerrariMcLaren
UzbekistanMcLarenCadillac
VenezuelaMcLarenAlpine
VietnamFerrariMercedes

Source: search-interest data. Teams are compared in anchored batches using McLaren F1 as the common reference. This is relative search interest, not a fan count or monthly search volume.

Audience concentration

How demand is distributed

Share views show whether attention is concentrated around a few teams or spread more broadly across a competition.

NBA Worldwide Search Demand Share

Each slice shows a team’s share of the combined branded NBA team-name search demand in the selected market.

New York Knicks 15.0% Boston Celtics 11.2% Oklahoma City Thunder 7.9% Los Angeles Lakers 5.3% Toronto Raptors 4.7% Philadelphia 76ers 4.7% Cleveland Cavaliers 4.6% Minnesota Timberwolves 4.6% Golden State Warriors 4.2% San Antonio Spurs 4.2% Denver Nuggets 3.5% Detroit Pistons 3.5% Miami Heat 2.8% Houston Rockets 2.3% Chicago Bulls 1.9% Dallas Mavericks 1.9% Orlando Magic 1.9% Indiana Pacers 1.7% Atlanta Hawks 1.5% Charlotte Hornets 1.5% Phoenix Suns 1.5% Portland Trail Blazers 1.5% Los Angeles Clippers 1.3% Milwaukee Bucks 1.3% Sacramento Kings 1.3% Utah Jazz 1.3% Memphis Grizzlies 0.8% Brooklyn Nets 0.7% Washington Wizards 0.7% New Orleans Pelicans 0.6%
View full team search-demand share table
TeamMonthly search demandShare
New York Knicks11,880,00015.0%
Boston Celtics8,860,00011.2%
Oklahoma City Thunder6,250,0007.9%
Los Angeles Lakers4,187,5005.3%
Toronto Raptors3,740,0004.7%
Philadelphia 76ers3,720,0004.7%
Cleveland Cavaliers3,660,0004.6%
Minnesota Timberwolves3,660,0004.6%
Golden State Warriors3,350,0004.2%
San Antonio Spurs3,350,0004.2%
Denver Nuggets2,740,0003.5%
Detroit Pistons2,740,0003.5%
Miami Heat2,240,0002.8%
Houston Rockets1,830,0002.3%
Chicago Bulls1,500,0001.9%
Dallas Mavericks1,500,0001.9%
Orlando Magic1,500,0001.9%
Indiana Pacers1,373,0001.7%
Atlanta Hawks1,220,0001.5%
Charlotte Hornets1,220,0001.5%
Phoenix Suns1,220,0001.5%
Portland Trail Blazers1,201,0001.5%
Los Angeles Clippers1,028,7501.3%
Milwaukee Bucks1,000,0001.3%
Sacramento Kings1,000,0001.3%
Utah Jazz1,000,0001.3%
Memphis Grizzlies673,0000.8%
Brooklyn Nets550,0000.7%
Washington Wizards550,0000.7%
New Orleans Pelicans450,0000.6%

Method: Current monthly worldwide search-demand estimates for full team names. Shares are calculated across teams with measured values in the selected period and are comparative demand signals, not fan counts.

Current demand leaders

Who is searched most right now?

Latest monthly worldwide search-demand estimates, with historical context where available. Search demand is an audience-interest signal, not a fan-count estimate.

NFL Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

Dallas CowboysMost searched team
6.1MMonthly searches
-55.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Dallas Cowboys6.1M-55.0%—
#2Chicago Bears5.0M-18.3%▲2
#3Buffalo Bills4.1M-45.3%—

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

Premier League Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

Manchester UnitedMost searched team
45.6MMonthly searches
+0.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Manchester United45.6M+0.0%—
#2Arsenal37.2M+49.4%▲1
#3Liverpool24.9M-33.1%▼1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

NBA Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

New York KnicksMost searched team
11.9MMonthly searches
+1,296.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1New York Knicks11.9M+1,296.0%▲3
#2Boston Celtics8.9M+217.6%▼1
#3Oklahoma City Thunder6.3M+1,258.7%▲4

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

MLB Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

Toronto Blue JaysMost searched team
6.1MMonthly searches
-33.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Toronto Blue Jays6.1M-33.0%—
#2Detroit Tigers4.1M-55.3%▼1
#2Los Angeles Dodgers4.1M-18.2%▲1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

NHL Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

Edmonton OilersMost searched team
1.8MMonthly searches
+122.4%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Edmonton Oilers1.8M+122.4%▲1
#1Minnesota Wild1.8M+306.7%▲3
#1Toronto Maple Leafs1.8M+50.0%—

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

F1 Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

McLarenMost searched team
450.0KMonthly searches
+0.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1McLaren450.0K+0.0%—
#2Aston Martin301.0K+123.0%▲3
#2Ferrari301.0K+0.0%—

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

La Liga Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

Real MadridMost searched team
68.0MMonthly searches
+0.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Real Madrid68.0M+0.0%—
#2FC Barcelona30.4M+0.0%—
#3Atletico de Madrid6.1M+0.0%—

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

Bundesliga Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

FC Bayern MunichMost searched team
7.5MMonthly searches
+22.2%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1FC Bayern Munich7.5M+22.2%—
#2Borussia Dortmund4.1M+0.0%▲1
#3Eintracht Frankfurt2.7M-45.2%▼1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

Serie A Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

JuventusMost searched team
9.1MMonthly searches
-17.7%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Juventus9.1M-17.7%—
#2AC Milan7.5M+0.0%—
#3Inter5.0M+22.2%▲1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

IPL Worldwide Search Demand

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

Royal Challengers BengaluruMost searched team
6.1MMonthly searches
+1,563.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Royal Challengers Bengaluru6.1M+1,563.0%—
#2Chennai Super Kings5.0M+1,561.1%—
#3Punjab Kings3.4M+3,601.7%▲1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 18 October 2026.

Explore the data

Competition intelligence hubs

Each hub combines current search demand, historical movement and geographic audience signals, with team-level profiles where available.

NFL
Premier League
NBA
Formula 1
MLB
NHL
La Liga
Bundesliga
Serie A
IPL
How to read this: Hyperset measures digital audience signals rather than claiming to count every fan. Monthly search-demand estimates, relative search-interest geography and historical movement answer different questions and are labelled separately throughout the site.