Printed Index Editions
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Capture the interest your Players & athletes Generate

99% of interest in your athletes happens off your site. This equates to millions of lost fan interactions on your digital platforms every year.

It is highly likely that the digital interest in your players far exceeds the interest in your team or competition brand. However, despite the huge investments you make in your athletes, very little of this interest reaches you, meaning substantial revenue via sponsorships, tickets and merchandise is left on the table. We specialise in helping you start winning this back.

Why does only very little of the interest generated by your players reach you? Because fans do not have to visit your site to learn about your players. They can find the same information and more, on platforms they already use and trust. These platforms, such as Wikipedia, Instagram, Youtube, Reddit, Transfermarkt and news outlets, aggregate and distribute player information at scale. As a result they win the traffic and interest from all over the world, even though the players belong to you.

How can we help you start winning this interest back? We have a range of products and services that forge new, unique traffic routes to your players via your website and owned digital platforms. Rather than trying to compete directly with very well established competition for your athlete interest, our methods are designed to bypass them in ways that cannot be easily replicated by these publishers and are recognised by the search systems such as Google and ChatGPT that decide what fans do, and do-not see. This is in part powered by our propriatory Global Player Interest ranking system.

Global Player Interest

GPI is global standard for ranking athlete popularity and digital value. Trusted by organisations across global sport to benchmark the online popularity of athletes. By referencing GPI ratings, you can expect to start reaching the millions of fans searching for your players but currently ending up on other platforms.

Global Player Interest (GPI)

Hyperset Index Publications

The Hyperset Index™ provides executives the latest online search and traffic data across athletes, teams, leagues and broadcasts. Limited print versions are available to purchase by edition or via annual subscription.

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US Sports Edition, April 2026

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Single premium printed issues and annual access available with full rankings, analysis and strategic intelligence.

Join the infrastructure and build long-term authority across search, AI and digital fan ership:

TV Built Sport & Media Empires: The Internet Will Decide Who Keeps Them

For more than 30 years, the commercial model of sport and entertainment has been simple: sell broadcast rights, let television networks handle distribution, and measure success through ratings.

That model is now softening.

Across the US, rights renewals are tied to digital distribution rather than guaranteed linear carriage. At the same time, a new generation of digital-native leagues, challenger competitions and direct to consumer platforms are emerging without any dependence on traditional broadcast infrastructure at all.

For this reason, we believe digital ‘fan readiness’ will become the most valuable asset class in sport over the next decade – and the athletes are an integral part of this development.

Major Sports Leagues Will Go Direct To Consumer

For nearly any major league franchise such as the NFL, NBA or EPL, there is potential for increased revenues via a direct-to-consumer model and this is already beginning to happen.

The reason this has not yet become the main revenue model is not a lack of ambition – it is complexity. Moreover, the marketing contribution of major broadcasters is significant.

The hidden services broadcasters once provided will no longer sit invisibly in the background. Teams and leagues will inherit this responsibility to reach and influence fans.

Latest Insights

Our latest findings on fan engagement trends effecting the world’s sporting teams, leagues and franchises.