Get in touch

The Search Data & Link Equity Colab Company, Loved by the Sports media industry.

Home of the Digital Fan Index.

For high profile sports and media organizations seeking to increase audience engagement at home or abroad, content is only as good as the structure it sits on.

We strengthen the foundations That Underpin & Link Your Digital Platforms, so you’re ready Grow Engagement In the new era of Internet search.

Logo with black background and white font

We are not a digital marketing agency. We provide the data and infrastructure for digital marketeers and content creators to do great work.

Our Products & Services:

Map of USA with states in blue, red and yellow

Industry Reports: The Digital Fan Engagement Index

Our flagship reports lay out the latest search traffic trends in infographics and maps, designed not just to inform the industry but to generate the backlinks and visibility modern sports platforms depend on.

Whitespace: Identify Digital Sponsors

We identify what prospective sponsors are currently spending on adverts before assessing how your digital platforms can provide a better ROI.

Content Caddie: Content & Topic Identification

This platform plugs straight in to your Google Analytics stack and assesses the best topics and titles for your content team to target.

Website Architecture & Formatting

We shape, format and link your diigital infrastructure to work in the modern world. We ensure that what matters most to your organization is optimized for Google, Chat GPT and other LLMs.

SEO & AIO

We manage all aspects of SEO for you website as this evolves in to AIO and the increased usage of LLMs and AI search.

Why choose Hyperset to bolster your digital foundation?

Search Traffic Backbone

Web traffic research forms the foundation of our work; from producing reports comparing the website traffic of all NFL teams to understanding what prospective sponsors find valuable, search is one of the best indicators of understanding fan intent at scale across sports and media.

Co-publishing & Link Equity

For sports and media publishers, the quality and relevance of other sites linking to yours is vital to stay visible across the internet. We provide trusted and professional infographic reports used by senior industry professionals and from which high-authority sports and media sites can publish and share link equity.

Architecture for AIO

AI has already changed the internet and will continue to do so at speed. While traditional SEO still carries weight, AI has created new conditions that increasingly need to be catered for. How your digital assets and social channels are set up, integrated and linked is now crucial – and we can help.

2 maps of America, one blue and one red

We serve businesses who have content at their heart.

Media Owners & Publishers

Sports & Rights Holders

B2B Networks & Organisations

We help media companies build authority with aligned content strategy, allowing them to compete effectively based resources available and priorities of the business.

We help sports websites and content providers value their assets from a digital perspective, identify and prioritse how to engage fans with maximum business impact.

Align your editorial authority with brands that are seeking the same high-value corporate traffic and whose ethos complements your own.

When you work with Hyperset, you’re not just hiring an SEO and data company, you’re partnering with audience data experts who understand the impact AI will have on B2C and B2B engagement.

Got questions? We’ve got answers…

Here are common questions people have about what we do, how we can help and the state of play across the wider sports and entertainment industry

What makes you different from a sports marketing agency?

Our expertise is in setting up the conditions for good marketeers, content creators and agencies to thrive by giving them a foundation for their work to sit on. If you can imagine an F1 car, marketing is the things you can see – the steering wheel, tyres and paintwork – we are the engine and hydraulics.

What type of work have you done before to increase fan engagement? How did this help?

In the last 12 months, 3 noteable projects we worked on consisted of 1. increasing audience reach in the USA by over 20% for a UK based sports franchise, 2. doubled the traffic via player related searches for a global sport organisation and 3. helped a national broadcaster drive 15% more traffic to its content library.

Is SEO still relevant?

The simple answer is yes, very much so. In fact one of the reasons the company started was because we believe it will become increasingly important as SEO transitions to AIO. We also provide local SEO (AIO) services for our hometown, Brighton and Hove.

Should our content teams publish articles written by AI?

No. While there is no ‘official’ information on this, our research suggests you are far better off writing human made / human centric content. The more competitive the area of your work, the more likely it will suffer penalties for being AI generated (and search engines can tell, see: app.originality.ai)

Do you build OTT products?

No. However there are some select companies we’d recommend you talk to.

Where do you get your data from for the articles and LinkedIn posts you publish?

Always from third party data platforms – we always keep the data from our clients private. Often we will use 2 or 3 platforms to check similar data sets. This way we can check the variance and ultimately, the reliability of the results.

Latest insights and updates

Our latest findings on fan engagement trends effecting the world’s sporting teams, leagues and franchises.