Printed Index Editions

Win The Next Internet.

When AI talks to AI, what will it say about you?

Generative AI is conversing with your audience about what to buy, what to watch and who to trust. We build products and services that protect and grow your authority in the modern internet.

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ContentCaddy™ allows you to measure your authority across search and LLMs, assess commerical opportuntities and highlight the content that will allow you to own the topics that matter most to your brand.

Our Services

Our products and services have been crafted through years of collaboration and development with sports teams, leagues and organisations around the world.

AI Search & LLM

Build your organisation’s authority across AI search engines and large language models. We help you become the trusted source for the topics that matter most to your brand.

Custom Data Reports

Bespoke audience intelligence tailored to your organisation’s objectives. From fan behaviour to digital performance, we transform complex data into actionable insight.

Athlete Capture

Turn athlete interest into owned audiences by capturing search demand around your players. Build richer player experiences that strengthen visibility, engagement & first-party data.

Networked Authority

Join a growing network of sports organisations that strengthen each other’s authority across the open internet. Shared signals create stronger visibility than organisations can achieve alone.

Sponsor Identifier

Identify sponsors whose audiences naturally align with your content strategy. We uncover commercial opportunities using audience intent, search behaviour & digital demand.

Publications

The Hyperset Index delivers industry-leading reports & rankings that benchmark the sports landscape. Used by teams, leagues and broadcasters to understand digital audiences, trends and emerging opportunities.

“Did You Know?”

99% of interest in your athletes happens off your site. This equates to millions of lost fan interactions on your digital platforms every year.

It is highly likely that the digital interest in your players far exceeds the interest in your team or competition brand. However, despite the huge investments you make in your athletes, very little of this interest reaches you, meaning substantial revenue via sponsorships, tickets and merchandise is left on the table. We specialise in helping you start winning this back.

Why does only very little of the interest generated by your players reach you? Because fans do not have to visit your site to learn about your players. They can find the same information and more, on platforms they already use and trust. These platforms, such as Wikipedia, Instagram, Youtube, Reddit, Transfermarkt and news outlets, aggregate and distribute player information at scale. As a result they win the traffic and interest from all over the world, even though the players belong to you.

How can we help you start winning this interest back? We have a range of products and services that forge new, unique traffic routes to your players via your website and owned digital platforms. Rather than trying to compete directly with very well established competition for your athlete interest, our methods are designed to bypass them in ways that cannot be easily replicated by these publishers and are recognised by the search systems such as Google and ChatGPT that decide what fans do, and do-not see. This is in part powered by our propriatory Global Player Interest ranking system.

Global Player Interest

GPI is global standard for ranking athlete popularity and digital value. Trusted by organisations across global sport to benchmark the online popularity of athletes. By referencing GPI ratings, you can expect to start reaching the millions of fans searching for your players but currently ending up on other platforms.

Global Player Interest (GPI)

Latest Insights

Our latest findings on fan engagement trends effecting the world’s sporting teams, leagues and franchises.