F1 vs NASCAR: Fanbases, Speed and Global Appeal Compared.
Which is more popular in the USA, Formula 1 or NASCAR?
As of of October 2025, our data at Hyperset shows that NASCAR is searched approximately 2.7 million times a month in America, while Formula 1 is just behind with 2.4 million searches each month.
While these figures give us a monthly average, the 2 franchises peak at different times throughout the year, one proving more popular than the other depending on the month. For instance, in 2025, search traffic for Formula 1 peaked in July while NASCAR peaked towards the end of Februury.

Which States in America is F1 More Popular than NASCAR?
Formula 1 is searched online more than NASCAR in 33 states in America. The strongest majority for F1 state-interest wins (i.e the biggest margin of difference between FI and NASCAR interest) are in California, Hawaii and Texas. The biggest majorities for NASCAR are in West Virginia, North Carolina and Tennessee.

More information about state by state interest in the US is covered in our LinkedIn post.
Is F1 more popular than NASCAR Across The World?
Yes F1 is more popular than NASCAR around the world and searched for approximately 40 million times a month – the USA accounts for just 6% of F1 interest. NASCAR meanwhile, is searched 3.2 million times around the world each month – the USA supplies approximately 84% of NASCAR’s total online traffic.
NASCAR’s next most popular territories after the USA are Canada (3% of total traffic), Brazil (2% of total traffic), Germany, France and The UK – each all generating 1% of NASCAR’s global traffic.

Do NASCAR Cars or F1 Cars have a higher top speed?
In short, NASCAR cars have a higher top end speed that can be achieved in long straights, reaching 360 km/hr. Formula 1 cars on the other hand top out at 310 km/hr – however they are significantly quicker in terms of cornering and acceleration.
Do NASCAR Cars or F1 Cars have better acceleration?
Formula 1 cars have quicker acceleration as they are able to get to 100 km/h in under 2.5 seconds, while a NASCAR car takes approximately 3.5 seconds.
Are NASCAR Cars or Formula One Cars heavier?
A NASCAR car weighs around 1,360kg, about 560kg heavier than an F1 car that typically weighs around 800kg.
To request to use this data or enquire about our services, please email to stefan@hypersetgroup.com
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