How Big is the NFL Fanbase in Brazil?
How many NFL fans are there in Brazil in 2025?
The NFL is searched approximately 1.2 million times each month in Brazil. This is 29.3% of the search total for the the countires top flight football league, Serie A. It also represents 55% of the searches for Formula 1 in the country each month.

How much of The NFL’s Global Traffic Comes From Brazil?
Around 3% of total NFL traffic comes via Brazil (a similar figure to the UK). This is made on the premis that the NFL is searched 44.8 million times across the world each month.
Which NFL Teams Have The Biggest Fanbases in Brazil?
Kansas City Chiefs are the most searched NFL team in Brazil as of October 2025. They currently achieve a 13% share of all NFL team searches in the country, being looked up approximately 27,100 times each month. The Philadelphia Eagles pick up 8.7% along with the Green Bay Packers, putting them in joint second place. The Dallas Cowboys are in joint third with the Buffalo Bills and the San Francisco 49ers, who all gain a 5.8% share of the total team searches in Brazil.

Which NFL Team Recieves the Least Amount of Interest in Brazil?
The Washington Commanders are searched the least out of any NFL team in Brazil, gaining just 0.2% of total searches for NFL teams.
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