How Popular is the NFL in Canada in 2025?

How many fans does the NFL have in Canada?

As of October 2025, the NFL is searched 2.7 million times each month, making Canada the third most popular country for the NFL after the USA and Mexico.. NFL searches in Canada represent 30% of searches made for the countries major sport,the NHL. It also generates more search traffic than other major sports such as F1, where the NFL brand achieves 4 times the search traffic volume each month.

How much of The NFL’s Total Fanbase Comes From Mexico?

Approximatel;y 6% of the NFL’s global traffic arrives via Canada – twice the share other key international territories such as the UK and Brazil achieve.

Which NFL Teams have the Most Fans in Canada?

The Buffalo Bills are the most popular team in Canada based on online searches in 2025, gaining a 17.6% share of searches made in the country for all NFL sides (and are searched approximately 201,000 times per month). The Detroit Lions come in second with an 11.8% search share of all NFL teams in Canada and third are the Kansas City Chiefs with a share of 9.6%.

The Pittsburgh Steelers are fourth with a 6% share and are somwhat of an anomaly, gaining far a greater share of online interest in Mexico than the comparative analysis for other key NFL markets such as the UK, Germany and Brazil,

How does support for NFL Teams in Canada Differ From Other Countries?

In all other key international markets for the NFL such as the UK, Germany and Brazil, the Kansas City Chiefs are the most searched team likely die to the amount of Superbowl appearences they have made in the last 10 years. In Canada however, they drop down the third.

Which NFL Team is Searched the Least in Canada?

The Indianapolis Colts gain the least amount of online search traffic out of any NFL team in Canada. with just 0.6% of total NFL team searches made in the country (as of October 2025).

For all enquiries, including the use of this data for your own publishing, please send an email to stefan@hypersetgroup.com or get in touch via LinkedIn.