NFL Fanbase size in Germany

How many NFL fans are there in Germany in 2025?

Approximately 1 million people search for the NFL in Germany each month. By comparison this is 11.1% of the Bundesliga search volume (11.1 million) and 182% of ‘F1’ search volume (0.55 million) in the territory

How much of The NFL’s Global Traffic Comes From Germany?

Around 2% of worldwide NFL traffic comes from Germany (approximately 1% less than the UK). Our latest data shows the NFL is searched 44.8 million times a month around the globe.

Which NFL Teams Have The Most Support in Germany?

The most searched NFL team in Germany are the Kansas City Chiefs, who gain a significant 15.5% share (50,000 searches) of all NFL team searches in Germany every month. The Philadelphia Eagles are second, commanding a 5.6% share with the San Francisco 49ers, the Green Bay Packers, the Dallas Cowboys and the Buffalo Bills all joint third, recording 4.7% each of total NFL team search share.

Which NFL Team Gets The Least Amount of Fan Engagement in Germany?

The Indianapolis Colts recieve the least amount of German search queries out of any team in the NFL, recording just 0.6% of total team search share.

For all enquiries, including the use of this data for your own publishing, please send an email to stefan@hypersetgroup.com or get in touch via LinkedIn.