The Premier League vs The NBA: Which Franchise is More Popular Across the World?

Is the La Liga or the Premier League Searched More Across The Globe?

The EPL is searched more around the world than La Liga,, gaining roughly 71.8 million searches every month compared to La Liga’s 36 million.

Approximately 83% of Premier League searches come via international markets while La Liga also gain the majority of it’s traffic outside of Spain, with 81% of traffic coming from international territories.

La Liga vs EPL Across Countries in Europe

According to our data, there are more searches for the EPL than La Liga in every European country bar Spain itself, Turkey and Poland. Across the majority of Europe, the EPL is searched for between 2 and 4 times more often than La Liga. However, in Nordic countries this rises to a factor of around 5 to 6 times.

this is detailed in the map below:

The Premier League vs La Liga in the UK and Spain

The Premier League gains more traction in Spain as a share of La Liga search traffic, than La Liga does when compared to the Premier League in the UK. The EPL is searched at 20% of the rate La Liga is in Spain, however, La liga is searched at just 6% of the rate of the rate in the UK.

La Liga vs the EPL in the United States

The EPL is searched for more than La Liga in every single state across the USA. The biggest majority win for the EPL over La Liga is in the state of Montana where the EPL acquires 90% of searches (and La Liga picking up just 10%). The state where online interest between the two leagues is closest is Florida, where the EPL wins 61% of the search share compared to La Liga’s 39%.

Most popular US States for Premier League and La Liga search traffic

The most popular 3 states for online Premier League interest by population are 1. District of Colombia, 2.Maryland and 3. New Jersey. the 3 most least popular states for the same metric are 1. (lowest) Mississippi, 2.West Virginia and 3 Alaska.

Similarly, for La Liga, the most popular states by interest are 1. Maryland, 2. New Jersey and 3. Florida – showing a substantial overlap with interest for the premier League. The 3 least interested states as of October 2025 are 1. Montana, 2. Alaska and 3. Hawaii.

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