Which NFL team has the most fans in 2025?

Which NFL team has the largest fan base, inside and outside of America?

According to our data comprised of global search queries, The Dallas Cowboys enjoy the most fan engagment of any NFL team with approximtely 10.2% total share of all NFL team searches around the world. The Detroit Lions (2nd) command approximately an 8.3% share of total team interest, the Kansas City Chiefs (3rd) with 7.6% and the Buffalo Bills (4th) with 6.1% of total share of team engagement.

Who is the most popular NFL team outside of the USA?

The two sides from Los Angeles – The LA Chargers and The LA Rams have the highest share if international fan engagement outside the US, with an international search share of 20% and 19% respectively.

The San Francisco 49ers (also from California) come in 4th with 17% international share of traffic.

How much does Superbowl success contribute to international fan traction?

However, success also plays a part in international recognition. Both the Kansas City Chiefs and New England Patriots have had sustained periods of success in the last 10 years. Both of these sides feature in the top 8 for international traffic share.

Moreover, the last 9 Super Bowl Champions appear in the top 12 teams here for international fan engagement – a clear sign that this plays a significant role in global recognition.

How does the NFL compare to other franchises such as the EPL for international interest?

According to our fan engagement data, The NFL records far less international traffic share compared to franchises such as the EPL, MLS and NBA. Growth in this area has been targeted by the NFL franchise, with overseas games now being played in the UK, Brazil and Germany. However, with such hige domestic support, this may be seen as less vital than these other franchises mentioned.

Our LinkedIn post (below) describes some more of this datail.

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com