How Many Detroit Lions Fans Are There?

There is no definitive census of Detroit Lions fans. Hyperset measures the size and digital reach of the fanbase using search demand, international interest, YouTube Search activity and official-site visibility.

Detroit Lions currently records about 3.4M monthly searches in United States, ranking #4 among 32 NFL teams in the tracked dataset. Its YouTube Search Interest Index is 47.2 (Dallas Cowboys = 100), ranking #5 in the league comparison. Among the other tracked markets, Mexico currently shows the highest search demand at about 40.5K searches per month.

How Popular Is Detroit Lions?

3.4MUnited States monthly search demand
#4NFL Google demand rank
47.2YouTube Search Interest Index · Dallas Cowboys = 100

Digital Position Within the NFL

#4Google search demand
#5YouTube search interest
#12Official-site organic traffic

Detroit Lions Fanbase & Search Demand

Audience Signals

Worldwide monthly search demand4.1M
Year-on-year search change-45.3%
3-month search momentum+115.3%

Detroit Lions Website & Digital Audience

Estimated official-site organic traffic9.6M
YouTube owned-channel visibility44.8%
Best matched YouTube result#2
Official domaindetroitlions.com

Where Are Detroit Lions Fans Around the World?

United States search demand: 3.4M per month. The other tracked-market bars below use their own scale so differences remain visible.

Mexico
40.5K
United Kingdom
27.1K
Brazil
9.9K
Australia
9.9K

International figures use the full team name and represent monthly Google search-demand estimates in the selected tracked markets.

How Has Interest in the Detroit Lions Changed?

24 months of stored monthly Google search-demand history.

11.1M 823.0K Oct 2024 Sep 2026
View monthly source data
MonthSearch demand
September 20264,090,000
August 20262,240,000
July 2026823,000
June 2026823,000
May 20261,000,000
April 20261,500,000
March 20262,240,000
February 20261,000,000
January 20262,740,000
December 20259,140,000
November 20259,140,000
October 20257,480,000
September 20257,480,000
August 20253,350,000
July 20251,500,000
June 20251,000,000
May 20251,220,000
April 20251,500,000
March 20251,830,000
February 20251,220,000
January 202511,100,000
December 202411,100,000
November 202411,100,000
October 20249,140,000

Compare Detroit Lions with Green Bay Packers

The next team in Hyperset’s live NFL comparison ring, ordered by current United States search demand.

Metric
Detroit Lions
Green Bay Packers
Monthly search demand
3.4M
3.4M
Google demand rank
#4
#5
YouTube Search Interest
47.2
31.9
YouTube interest rank
#5
#10
Official-site traffic rank
#12
#3

Detroit Lions Fanbase Data & Methodology

Search-demand figures are estimates for searches of the full team name, not fan counts. YouTube Search Interest is a relative Google Trends index normalised so Dallas Cowboys = 100. Official-site traffic is a modelled third-party estimate for the whole domain, not first-party analytics. YouTube owned-channel visibility is an automated channel-name matching proxy from the first 20 YouTube result blocks, not a verified ownership measure.

Sources: Google Ads search-volume estimates, modelled official-domain visibility estimates, Google Trends YouTube Search, and YouTube organic search-result data. Latest stored update: 1 September 2026.

Compare all NFL teams: see the full NFL fanbase and popularity rankings.

US geographic search interest

Where are the Detroit Lions searched most in the US?

Relative Google Search interest by US state for Detroit Lions. The highest-interest state is indexed to 100; other states are shown relative to that peak. States without enough source data are shown in grey.

View state-level data
StateRelative search interest
Michigan100
Ohio12
Rhode Island12
Illinois11
Nebraska10
Maryland9
Montana9
Indiana7
Washington7
Florida6
Iowa6
Maine6
Minnesota6
New Mexico6
North Carolina6
South Dakota6
Wisconsin6
Arizona5
Georgia5
Hawaii5
Kansas5
Kentucky5
South Carolina5
Tennessee5
Alabama4
Arkansas4
Colorado4
Massachusetts4
Missouri4
Nevada4
New Hampshire4
New Jersey4
New York4
Oklahoma4
Pennsylvania4
Texas4
Virginia4
California3
Connecticut3
Delaware3
Louisiana3
Mississippi3
North Dakota3
Oregon3
Utah3
West Virginia3
Alaska2
Idaho2
Vermont2
Wyoming2

Source: Google Search web-interest data. This is a relative interest index, not search volume or a literal fan count. A score of 100 marks the state with the strongest relative interest during the tracked period. Tracked period: 27 Sep 2025 to 27 Sep 2026.

Last Updated: September 27, 2026 at 10:21 pm