Russell Westbrook:
Global Player Interest (GPI): 85.8
GPI uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #3
NBA Search Value Rank: #43
Current Team: Sacramento Kings
Online Search Data:
Global Search Volume: 889000
US Search Volume: 550000
% US audience share: 0.62
YouTube Search Volume: 450000
Total Engagement (inc Instagram): 23,839,000
Value & Monetisation
Search Value: $133,900
Avg CPC: 0.1
Team Impact
Search Volume as % of Team Search Volume: 0.78
Search Volume as % of Team Site Traffic: 5.25
Total Engagement vs Salary Ratio: 10.38
Explore More
Sacramento Kings Digital Index Rankings
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Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.