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NBA Fan Index Rankings: Which NBA team has the most fans?

NBA Fan Index Rankings: Which NBA team has the most fans?
Hyperset NBA Audience Intelligence

Which NBA team has the most fans?

The Oklahoma City Thunder are currently the most searched NBA team worldwide, with an estimated 5.0 million monthly Google searches in September 2026. Hyperset compares all 30 franchises using global search demand, recent geographic interest, website traffic and broader digital engagement. The Los Angeles Lakers still lead the wider stored NBA fan index.

Updated 28 September 2026
Live interest last 7 days
Monthly search data September 2026
Oklahoma City ThunderMost searched NBA team worldwide
5.0MMonthly global searches
Los Angeles LakersHighest broader stored fan index: 46.08M
30NBA franchises tracked
Current stored signals

What stands out in NBA audience demand?

These are the strongest signals in the latest stored NBA dataset. They are not a 7-day movement feed; each reflects the observation period of its underlying metric.

Overall fan indexLos Angeles Lakers46.08MHighest combined stored digital-engagement index.
Official-site trafficGolden State Warriors1.50MApproximate monthly website visits in the stored traffic dataset.
International shareOklahoma City Thunder64%Highest outside-US share among US-based teams in the stored comparison.
YouTube orientationOrlando Magic76%YouTube subscribers as a share of the combined YouTube-plus-site-traffic comparison.
Live movement

What is changing in NBA interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · rank acceleration

Minnesota Timberwolves jumps 19 places in Texas

Minnesota Timberwolves is #5 over the last 7 days, versus #24 over the last 30 days.

▲ 19ranking places · last 7 days
rank acceleration

Cleveland Cavaliers jumps 15 places in New York

Cleveland Cavaliers is #8 over the last 7 days, versus #23 over the last 30 days.

short window leader

Atlanta Hawks leads Idaho

Atlanta Hawks ranks #1 for NBA relative search interest in Idaho over the last 7 days, compared with #2 over the last 30 days.

rank acceleration

San Antonio Spurs jumps 6 places in Utah

San Antonio Spurs is #2 over the last 7 days, versus #8 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-10-17 10:01:06.

Visual ranking

NBA fan index at a glance

The same stored index shown below as a horizontal comparison. The chart is deliberately data-driven HTML rather than a static image, so it can be updated with the dataset.

Most Searched NBA Teams Worldwide

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

New York KnicksMost searched team
11.9MMonthly searches
+1,296.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1New York Knicks11.9M+1,296.0%▲3
#2Boston Celtics8.9M+217.6%▼1
#3Oklahoma City Thunder6.3M+1,258.7%▲4
#4Los Angeles Lakers4.2M+397.8%▲1
#5Toronto Raptors3.7M+265.2%▼2
#6Philadelphia 76ers3.7M+784.7%▲3
#7Cleveland Cavaliers3.7M+900.0%▲4
#7Minnesota Timberwolves3.7M+900.0%▲4
#8Golden State Warriors3.4M+174.6%▼6
#8San Antonio Spurs3.4M+1,261.8%▲5
#9Denver Nuggets2.7M+1,013.8%▲4
#9Detroit Pistons2.7M+1,013.8%▲4
#10Miami Heat2.2M+397.8%▼2
#11Houston Rockets1.8M+306.7%▼3
#12Chicago Bulls1.5M+233.3%▼4
#12Dallas Mavericks1.5M+307.6%▼2
#12Orlando Magic1.5M+646.3%▲4
#13Indiana Pacers1.4M+187.2%▼7
#14Atlanta Hawks1.2M+639.4%▲3
#14Charlotte Hornets1.2M+639.4%▲3
#14Phoenix Suns1.2M+395.9%▼1
#15Portland Trail Blazers1.2M+484.4%—
#16Los Angeles Clippers1.0M+398.8%▼2
#17Milwaukee Bucks1.0M+232.2%▼5
#17Sacramento Kings1.0M+232.2%▼5
#17Utah Jazz1.0M+306.5%▼4
#18Memphis Grizzlies673.0K+398.5%—
#19Brooklyn Nets550.0K+233.3%▼2
#19Washington Wizards550.0K+400.0%—
#20New Orleans Pelicans450.0K+309.1%▼1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 24 October 2026.

NBA fan index

All 30 NBA teams ranked

The ranking below uses the stored Hyperset NBA engagement index. It combines digital audience signals rather than representing a literal count of unique fans.

Rank Team Stored index volume
1 Los Angeles Lakers 46.08M
2 Golden State Warriors 44.16M
3 Cleveland Cavaliers 20.63M
4 Boston Celtics 17.12M
5 Chicago Bulls 13.10M
6 Oklahoma City Thunder 11.75M
7 New York Knicks 10.38M
8 Miami Heat 9.32M
9 Houston Rockets 9.23M
10 Milwaukee Bucks 9.09M
11 Dallas Mavericks 8.73M
12 Denver Nuggets 8.29M
13 Los Angeles Clippers 8.10M
14 Minnesota Timberwolves 7.66M
15 Indiana Pacers 7.54M
16 San Antonio Spurs 7.43M
17 Philadelphia 76ers 7.10M
18 Toronto Raptors 6.61M
19 Brooklyn Nets 6.24M
20 Phoenix Suns 6.12M
21 Detroit Pistons 4.29M
22 Atlanta Hawks 4.28M
23 Portland Trail Blazers 4.19M
24 Orlando Magic 4.18M
25 Sacramento Kings 4.11M
26 New Orleans Pelicans 3.99M
27 Memphis Grizzlies 3.94M
28 Charlotte Hornets 3.89M
29 Utah Jazz 2.75M
30 Washington Wizards 2.36M
NBA geography

Which NBA team leads search interest in each state?

The leading NBA team in every US state over the latest 30-day comparison window. Hover or tap a state to see the leader and runner-up.

View all state leaders
StateLeading teamRunner-up
AlabamaLos Angeles LakersAtlanta Hawks
AlaskaLos Angeles LakersAtlanta Hawks
ArizonaPhoenix SunsDenver Nuggets
ArkansasLos Angeles LakersAtlanta Hawks
CaliforniaLos Angeles LakersAtlanta Hawks
ColoradoLos Angeles LakersAtlanta Hawks
ConnecticutMiami HeatToronto Raptors
DelawareLos Angeles LakersAtlanta Hawks
FloridaMiami HeatOrlando Magic
GeorgiaLos Angeles LakersAtlanta Hawks
HawaiiLos Angeles LakersAtlanta Hawks
IdahoChicago BullsAtlanta Hawks
IllinoisChicago BullsMiami Heat
IndianaMiami HeatIndiana Pacers
IowaNew York KnicksMilwaukee Bucks
KansasLos Angeles LakersAtlanta Hawks
KentuckyLos Angeles LakersAtlanta Hawks
LouisianaLos Angeles LakersAtlanta Hawks
MaineLos Angeles LakersAtlanta Hawks
MarylandWashington WizardsMiami Heat
MassachusettsBoston CelticsMiami Heat
MichiganDetroit PistonsCleveland Cavaliers
MinnesotaMinnesota TimberwolvesAtlanta Hawks
MississippiLos Angeles LakersAtlanta Hawks
MissouriLos Angeles LakersAtlanta Hawks
MontanaLos Angeles LakersAtlanta Hawks
NebraskaLos Angeles LakersAtlanta Hawks
NevadaLos Angeles LakersAtlanta Hawks
New HampshireLos Angeles LakersAtlanta Hawks
New JerseyNew York KnicksBrooklyn Nets
New MexicoLos Angeles LakersAtlanta Hawks
New YorkNew York KnicksMiami Heat
North CarolinaLos Angeles LakersAtlanta Hawks
North DakotaLos Angeles LakersAtlanta Hawks
OhioPhoenix SunsMiami Heat
OklahomaLos Angeles LakersAtlanta Hawks
OregonPortland Trail BlazersPhoenix Suns
PennsylvaniaChicago BullsGolden State Warriors
Rhode IslandLos Angeles LakersAtlanta Hawks
South CarolinaLos Angeles LakersAtlanta Hawks
South DakotaLos Angeles LakersAtlanta Hawks
TennesseeMemphis GrizzliesAtlanta Hawks
TexasDallas MavericksHouston Rockets
UtahUtah JazzLos Angeles Lakers
VermontGolden State WarriorsBoston Celtics
VirginiaMiami HeatGolden State Warriors
WashingtonLos Angeles LakersAtlanta Hawks
West VirginiaLos Angeles LakersAtlanta Hawks
WisconsinLos Angeles LakersAtlanta Hawks
WyomingLos Angeles LakersAtlanta Hawks

Source: search-interest data. Teams are compared in anchored batches using Los Angeles Lakers as the common reference. This is relative search interest, not a fan count or monthly search volume.

NBA geography

Where is NBA team search interest strongest in the US?

A combined relative interest index built from all 30 NBA franchises over the latest 30-day window. The highest-interest state is indexed to 100.

View state-level NBA interest
StateRelative NBA interest
Florida100.0
Maine95.4
Wisconsin94.9
Alaska91.3
Colorado90.5
Indiana87.3
Kansas86.8
Arizona81.7
Michigan78.5
Georgia77.6
Nebraska77.6
Oklahoma75.0
Maryland73.6
Nevada73.6
Texas73.5
Illinois71.0
Oregon70.8
Vermont69.3
Utah67.9
North Carolina62.0
Minnesota59.5
Ohio59.3
South Carolina58.5
New York58.0
Iowa54.5
Delaware53.5
Kentucky51.4
Virginia51.0
Louisiana49.7
Arkansas49.1
Idaho47.8
North Dakota47.2
Missouri42.1
New Jersey41.5
Tennessee41.5
Pennsylvania40.7
Alabama38.9
Massachusetts38.9
New Mexico36.2
California33.3
Mississippi31.1
Washington31.0
Connecticut28.6
Montana28.3
West Virginia28.0
New Hampshire26.6
Rhode Island25.4
South Dakota13.4
Hawaii0.0
Wyoming0.0

Source: search-interest data. The index combines cross-team interest scores from all 30 NBA franchises after anchor normalisation. It is a relative measure, not absolute search volume.

Share of search demand

How concentrated is NBA worldwide search demand?

Each slice shows a team’s share of the combined worldwide monthly search demand in the latest NBA dataset. All measured teams are shown individually using their team colours, matching the presentation used on the NFL hub.

NBA Worldwide Search Demand Share

Each slice shows a team’s share of the combined branded NBA team-name search demand in the selected market.

New York Knicks 15.0% Boston Celtics 11.2% Oklahoma City Thunder 7.9% Los Angeles Lakers 5.3% Toronto Raptors 4.7% Philadelphia 76ers 4.7% Cleveland Cavaliers 4.6% Minnesota Timberwolves 4.6% Golden State Warriors 4.2% San Antonio Spurs 4.2% Denver Nuggets 3.5% Detroit Pistons 3.5% Miami Heat 2.8% Houston Rockets 2.3% Chicago Bulls 1.9% Dallas Mavericks 1.9% Orlando Magic 1.9% Indiana Pacers 1.7% Atlanta Hawks 1.5% Charlotte Hornets 1.5% Phoenix Suns 1.5% Portland Trail Blazers 1.5% Los Angeles Clippers 1.3% Milwaukee Bucks 1.3% Sacramento Kings 1.3% Utah Jazz 1.3% Memphis Grizzlies 0.8% Brooklyn Nets 0.7% Washington Wizards 0.7% New Orleans Pelicans 0.6%
View full team search-demand share table
TeamMonthly search demandShare
New York Knicks11,880,00015.0%
Boston Celtics8,860,00011.2%
Oklahoma City Thunder6,250,0007.9%
Los Angeles Lakers4,187,5005.3%
Toronto Raptors3,740,0004.7%
Philadelphia 76ers3,720,0004.7%
Cleveland Cavaliers3,660,0004.6%
Minnesota Timberwolves3,660,0004.6%
Golden State Warriors3,350,0004.2%
San Antonio Spurs3,350,0004.2%
Denver Nuggets2,740,0003.5%
Detroit Pistons2,740,0003.5%
Miami Heat2,240,0002.8%
Houston Rockets1,830,0002.3%
Chicago Bulls1,500,0001.9%
Dallas Mavericks1,500,0001.9%
Orlando Magic1,500,0001.9%
Indiana Pacers1,373,0001.7%
Atlanta Hawks1,220,0001.5%
Charlotte Hornets1,220,0001.5%
Phoenix Suns1,220,0001.5%
Portland Trail Blazers1,201,0001.5%
Los Angeles Clippers1,028,7501.3%
Milwaukee Bucks1,000,0001.3%
Sacramento Kings1,000,0001.3%
Utah Jazz1,000,0001.3%
Memphis Grizzlies673,0000.8%
Brooklyn Nets550,0000.7%
Washington Wizards550,0000.7%
New Orleans Pelicans450,0000.6%

Method: Current monthly worldwide search-demand estimates for full team names. Shares are calculated across teams with measured values in the selected period and are comparative demand signals, not fan counts.

Method: share of combined September 2026 worldwide monthly team-name search demand among teams with measured values. This is a comparative search-demand signal, not a fan count.

Official-site visibility

Which NBA teams attract the most website traffic?

In the stored website-traffic dataset, Golden State leads at approximately 1.5 million monthly visits, followed by the Los Angeles Lakers at 1.0 million and the New York Knicks at 566,000.

1.50MGolden State Warriors monthly site-traffic estimate.
1.00MLos Angeles Lakers monthly site-traffic estimate.
566KNew York Knicks monthly site-traffic estimate.
US audience demand

Which NBA teams attract the most US search and site interest?

The stored US-only search and website-traffic dataset places the Lakers first, followed by the Celtics and Knicks.

Los Angeles Lakers10.79M combined monthly US search and website-traffic signal in the stored dataset.
Boston Celtics5.31M in the same stored US comparison.
New York Knicks4.21M in the stored US comparison.
International reach

Which NBA teams have the strongest audience outside the US?

US demand vs rest-of-world demand

Each point represents one NBA team using the stored US and rest-of-world search + website-traffic signals.

The Toronto Raptors naturally skew most heavily outside the US because they are based in Canada. Among US-based teams in the stored dataset, Oklahoma City has the highest international share, followed by Brooklyn and Golden State.

YouTube engagement

Which NBA teams lean most heavily into YouTube?

In the stored YouTube-to-website comparison, Orlando Magic has the strongest YouTube orientation at 76%, while Charlotte Hornets has the lowest ratio at 12%.

76%Orlando Magic — highest YouTube-to-site-traffic ratio in the stored comparison.
12%Charlotte Hornets — lowest ratio in the stored comparison.
ContextThis ratio compares YouTube subscribers with the combined YouTube-plus-website-traffic measure; it is not a fan count.
NBA team profiles

Explore every NBA team

Each profile links to Hyperset’s existing team-level audience page.

Atlanta HawksBoston CelticsBrooklyn NetsCharlotte HornetsChicago BullsCleveland CavaliersDallas MavericksDenver NuggetsDetroit PistonsGolden State WarriorsHouston RocketsIndiana PacersLos Angeles ClippersLos Angeles LakersMemphis GrizzliesMiami HeatMilwaukee BucksMinnesota TimberwolvesNew Orleans PelicansNew York KnicksOklahoma City ThunderOrlando MagicPhiladelphia 76ersPhoenix SunsPortland Trail BlazersSacramento KingsSan Antonio SpursToronto RaptorsUtah JazzWashington Wizards

Methodology

How the NBA fan index is measured

The NBA fan index combines stored digital audience signals including web search, website traffic and major social-platform audience measures. These figures are comparative digital-demand indicators, not a census of unique fans. The current NBA hub uses the latest stored NBA index figures available on the site, through February 2026. A separate short-window live-movement layer will only be added when all 30 NBA teams have comparable recurring observations.
Last Updated: September 29, 2026 at 4:38 pm