GFI: Global Fixture Interest™
TV viewing of live games and sporting events is measured and understood, however the wider online engagement peaks around these fixtures and how this relates to these viewership numbers, are less so.
Global Fixture Interest™ (GFI) is a standardized digital audience rating that measures online interest of sporting events globally and in local markets.
GPI tracks fixture-specific signals based on internet usage around the world, including:
- search demand
- social interaction
- digital traffic value
- global interest patterns
Why GFI Matters to Sports Organizations and Broadcasters
There are several key advantages of tracking GFI for your team, league or media publication as sports audiences become increasingly digital native:
- benchmark fixtures by digital demand globally and by market
- understand which matches drive fan attention beyond TV ratings
- strengthen sponsorship and partnership conversations
- measure the correlation between digital and TV engagement
- identify the most valuable fixtures based on traffic value and intent
- compare fixture popularity across teams and leagues
- model engagement for future fixtures
- measure how player interest (GPI) impacts fixture demand
- identify strongest overseas market opportunities
- create recurring content and fan discussion
What GFI Measures
Various signals are combined and aggregated to create standardized GFI scores, including:
- Global search demand
- Traffic value (CPC-weighted)
- Social audience mentions
- Community engagement
- AI visibility signals
- Cross-market discoverability
The Relationship Between Online Sports Traffic and Live TV Viewership
The GFI model is designed to include, and process, TV viewership numbers within the wider online data calculations. This produces new insight in to the relationship between TV and digital, offering reliable signals for future prioritization and commercial focus as this shifts.
Please contact stefan@hypersetgroup.com