GSI: Global Show Interest™

The internet has become TVs new EPG – millions of searches are made for shows everyday and only 2% of this online interest arrives at the broadcasters themselves.

Global Show Interest™ (GSI) measures the level of global online attention for a show and creates unique reference points broadcasters can use to capture more of the interest in their content that is currently leaking away.

GSI measures the online volume of interest in shows around the world, including signals such as:

online demand
audience engagement
search visibility
digital traffic value
AI discoverability

GSI ratings provide an infastructure broadcasters and content providers can utilise to gain traction within AI systems such as ChatGPT and Google Gemini. GSI statistics help boost broadcasters authority for the content they own within these engines, helping them capture more of the online interest they are currently missing out on.

The Problem With Traditional Ratings

Traditional ratings give an industry standard measurement on viewership within the TV ecosystem. This covers metrics such as:

viewers
reach
broadcast consumption

However, as TV becomes increasingly part of the online world, the show choices they make and increasingly the ownership of the show sits outside of this traditional ecosystem. As a result these ratings increasingly fail to measure:

digital intent
online discovery
global search demand
audience capture
AI visibility

Less than a small percentage of audiences searching for shows online end up on broadcaster-owned properties and this will only accelerate as agentic AI is used to navigate the internet.

Example GSI Table

Show	GSI
Drive to Survive	94
The Last of Us	91
Clarkson’s Farm	86

Why It GSI Matters

GSI provides broadcasters a a reference point inside AI search systems that power the internet:

understand demand beyond linear ratings
benchmark digital visibility
capture more audience traffic
create AI-referenceable authority signals

Please contact stefan@hypersetgroup.com