Whitespace: Open Up New Revenue Streams Via Your Digital IP And Content

Whitespace is Hyperset’s sponsor discovery service.

We help you understand how your traffic overlaps with prospective sponsors and their priorities.

Can Whitespace help you generate more digital revenue?

Most sponsorship strategies are still built on:

Industry assumptions
Existing relationships
Media buying habits
Manual shortlists

If you are relying on some, or all, of these factors to indentify new sponsorship opportunities, we may well be able to help you boost your digital revenues.

Whitespace replaces assumption with evidence.

How Whitespace Works

1. Fan Intent Mapping

We analyse millions of searches related to your club, players, competitions and culture to understand what fans actively care about — not what they click past.

2. Audience Overlap & Commercial Gap Detection

We identify brands that already appear in the same discovery journeys as your organisation, even when no commercial relationship exists. We also seek out organisations with traffic profiles that overlap with yours, the traffic that is most valuable to these prospective sponsors and their ad spend.

3. Communicate Clear Commercial Value

We allow you to communicate clear value to your prospective sponsors, indicating how a partnership can bring them improved ROI.

Relationship to the Hyperset Digital Sports Network

The Hyperset Digital Sports Network™ helps those within it gain authority in modern search engines like Google Gemini and ChatGPT and increases your long-term value with prospective sponsors.

To apply or find out more, please contact stefan@hypersetgroup.com