Josh Allen: Digital Value & Fan Index Ranking

How popular is Josh Allen online around the world?

Josh Allen is searched approximately 1,300,000 million times a month online which is just under half of the most searched NFL player, Travis Kelce (as of January 2026). He also accumulates 1,000,000 searches each month on Youtube which is around 45% of the second most popular player overall, Patrick Mahomes. This ranks him in the top 5 on our latest NFL PLayer Digital Fan Engagement Index (January 2026) in terms of traffic volume and digital engagement. Josh Allen also currently has 2,000,000 followers on instagram and while this is one of the highest in the NFL player roster, it is 1,600,000 behind other big names such as Lamar Jackson.

In terms of digital value, Josh Allen’s CPC ($0.50) is middling when compared to other stars in the NFL.

The pie chart below details Josh Allen’s digital engagement split across the web (30.2%), youtube (23.3%) and instagram (46.5%):

How popular is Josh Allen online in the US vs the rest of the world?

Josh Allen is searched 300,000 a month outside of the USA – this means 23.1% of web searches for the players come from outside of the US. In terms of volume of searches outside the USA, this is slightly less than Patrick Mahomes, but over double that of Lamar Jackson.

This is detailed on the following pie chart:

How persistent is the popularity for Josh Allen in the USA?

Josh Allen is most popular in Wyoming as a percentage of all internet traffic in the state. Next is New York where he is searched at a rate of 63% in comparison and then Pennsylvania and Kansas, where he searched at a rate of 32% in each.

Josh Allen’s lowest online interest by state is Oregon where he is searched at a rate of 15% in comparison to Wyoming – giving him a persistence gap of 85% from most to least popular US state.

Please see the map below:

How does online engagement for Josh Allen compare to the Buffalo Bills?

Within the US, Josh Allen is searched at a ratio of 24% vs the Buffalo Bills where he is registered to play. This changes outside of the US, where he is searched more than the team, gaining a ratio of 58% for all Josh Allen and Buffalo Bills team searches combined.

Please see the graph below:

How does Josh Allen’s digital trends relate to his endorsement deals?

Josh Allen’s off field earnings total c.$15,000,000 (as of January 2026) – this makes his web and youtube monthly engagement 15% of this which is towards the lower end of exposure for money received when compared to other high profile NFL players.

To enquire about the Hyperset Digital Sports Network, please contact: stefan@hypersetgroup.com