Delight your fans with content all year round
AI EDITORIAL PLATFORM
Content Prototyping powered by search engine data and AI
A challenge for content and marketing teams is ‘what is the best editorial to make to reach and retain fans?”
DraftJam allows your team to forecast how different content strands are likely to resonate with a desired audience based on the search queries fans are engaging with and the questions they are asking.
Rank editorial opportunities
Crunch through keywords, events and your competitors traffic to establish the themes that provide the best fan engagement opportunities
Generate content outlines in seconds, optimised for visibility
Quickly get a feel for the content to be produced with SEO optimised layouts, tagging and descriptions across articles, social media posts and video storyboards
From long form content to social media cutdowns – go deep in to the topics that matter
Content clusters are key in ensuring that your gain authority for the topics that matter most withing search engines and LLMs.
Integral to this is creating multiple pieces of content, across different platforms and media that relate and link to the same topic. DraftJam is designed to find these deep topic opportunities and help your teasm scale the content as needed.
Track the words, players and events that allow you to plan your topics & distribution better than anyone else
Bucket branded and non-branded search terms to target reach and retention
Increase your retention by targeting searchers already aware of your brand.
Similarly, track non brand keywords to compete for other audiences who are searching for your players, or wider sport themes, but have yet to engage with your brands digital platforms.
