Broadcast audience intelligence

Search demand, audience interest and digital visibility across television programmes, broadcasters and streaming platforms.

TV demand pilot

Hyperset is building a comparable demand layer for broadcast using the same market-by-market framework already used across sport. The initial pilot covers 12 programmes discovered from broadcaster and platform search footprints, then measured independently using Google search demand.

ITV

  • Coronation Street
  • Coldwater
  • Downton Abbey

BBC

  • The Office
  • The Night Manager
  • Blue Lights

Channel 4

  • Countdown
  • Taskmaster
  • Catching a Killer

Sky / platform titles

  • Game of Thrones
  • The Pitt
  • Euphoria

What we measure

  • Google search demand by market
  • 24-month search history and momentum
  • CPC and commercial-intent signals
  • Broadcaster and platform relationships
  • Web and YouTube visibility as the dataset expands

Methodology

Programme discovery starts with the organic keywords and programme pages that surface on broadcaster and streaming domains. Programme titles are then measured independently, rather than treating traffic to the broadcaster site as the programme’s total demand. Ambiguous titles are tested with programme-specific variants to separate entertainment intent from unrelated searches.

This is an initial research dataset. Programme-level profiles and cross-market rankings will be added as the disambiguation rules are validated.