The NBA Player Digital Engagement Index™ 2026

Welcome to the NBA Digital Player Index 2026™, providing the complete rankings of online traction and digital marketing value of the NBA player roster. This is an attempt to map something that, until now, has largely gone unmeasured; the scale of fan demand that exists around players in the NBA.

 

Executive Print Edition

$495/£395

Premium printed edition of the full NBA Player Digital Index™, including complete rankings, PMV analysis, strategic insights and executive-ready intelligence.

Who is the report for?

This edition is designed for:

• US-facing sports leagues and franchises

• International teams, leagues, sports publishers and rights-holders targeting American audiences

• Broadcasters and OTT platforms assessing market opportunity

• Sponsors, publishers and commercial partners evaluating brand alignment and business case scenarios