Fernando Mendoza: NFL Digital Ranking

Player Marketing Value (PMV): 84.3

PMV uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.

NFL Total Engagement Rank: #21

NFL Search Value Rank: #34

Current Team: Las Vegas Raiders

Online Search Data:

Global Search Volume: 267900

US Search Volume: 246000

% US audience share: 0.92

YouTube Search Volume: 4400

Total Engagement (inc Instagram): 1,472,300

Value & Monetisation

Search Value: $54,460

Avg CPC: 0.2

Team Impact

Search Volume as % of Team Search Volume: 0.10

Search Volume as % of Team Site Traffic: 0.22

Explore More

Las Vegas Raiders Digital Index Rankings

NFL Digital Index

Related Players

Aidan O’Connell

Methodology Note

Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.