How big is Brighton and Hove Albion’s Global Fanbase?

How much interest is there in Brighton & Hove Albion globally?

Brighton and Hove Albion are searched 1,127,600 times a month globally according to our latest data, placing them mid-table in our Premier League team fanbase size index. This is around 3 times the volume of AFC Bournemouth and approximately 300,000 more searches each month than Burnley FC.

The bar graph below shows more detail:

How many fans do Brighton FC have in the UK?

As of November 2025, Brighton gains 357,100 searches every month within the United Kingdom. This equates to 31.7% of their traffic total arriving domestically. This UK share is the same as Newcastle United and slightly more than Aston Villa (28%) and significantly less than the EPL’s biggest teams such as Arsenal (19% UK traffic share).

Please see the pie chart below for more details:

How much interest is there in Brighton and Hove Albion outside the UK?

Brighton are searched approximately 76,700 times each month in the USA, making it the next most popular country for the team after the UK. Searches in Indonesia reach 52,800 a month and Brazil 39,000.

The bar graph below gives more details in this:

As a result the USA accounts for 10% of Brighton and Hove Albion’s worldwide search traffic. Indonesia accounts for 6.9% and Brazil 5.1%.

Please see the pie chart below:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.