UK NFL Fans in 2025: The Breakdown

How many NFL fans are there in the UK in 2025?

Our data finds that approximately 1.2M people search for the NFL in the UK each month. To provide further context, this is 13% of the search volume for the Premier League (9.1M) and 67% for ‘F1’ (1.8M) in the UK each month.

How Much of the NFL Fanbase Comes from the UK?

The UK accounts for approximately 3% of NFL fans worldwide in terms of web search traffic, contributing c.1% more than Germany and also more than other key growth territories like Brazil (although not as much as Mexico and Canada). Our latest data states that the NFL is searched 44.8 million times a month across the world.

Which NFL Teams Have The Largest Fanbases in the UK?

As of October 2025, The most popular NFL team in the UK are the Kansas City Chiefs, with a 9.5% share (50,000 searches) of all NFL team search queries in the UK each month. The Philadelphia Eagles currently sit joint second with a 6.3% share along with the San Francisco 49ers.

These 3 teams have all made recent SuperBowl appearences, suggesting that recent success is vital in terms of sustained visibility for UK based fans.

The world’s most popular and searched side – The Dallas Cowboys, are the joint 4th biggest in the UK, with a 5.2% share of total NFL team searches along with The Green Bay Packers, The Buffalo Bills, The Miami Dolphins and The Chicago Bears.

Which NFL Team has the Least Amount of Fans in the UK?

According to our data, the NFL teams with the least amount of online interest in the UK are The Indianapolis Colts and The Washington Commanders, who both attain just 4,000 searches a month each, which equates to an 0.8% share of all NFL team search queries made.

Our LinkedIn post (below) gives some further detail in around the subject.

For all enquiries, including the use of this data for your own publishing, please send an email to stefan@hypersetgroup.com or get intouch via LinkedIn (details above).