New-wave TV Audience Data practices that transform broadcast
Viewing figures tell you so much. When merged with web traffic and search query data, new possibilities emerge.
Our unique work with TV audience figures allows you to make better decisions.
Re-vamp your content library
Our data suggests that less than 4% of people searching for a TV show online end up at the TV platform showing it.
Most of this traffic is sucked up by other sites such as IMDB – however, we can help you turn the tables through our expertise in search and LLM optimisation.
Archive to understand previous campaigns and new releases
We collect a raft of data on your previous releases to better understand the combination of factors that get viewers to tune in.
Commissioning Assistance
Commissioning new shows is increasingly difficult in modern times. Our workflow offers assistance in identifying campaigns for not-yet-released shows that have a higher chance of cut through than the average.
To enquire further about TV audience data please contact stefan@hypersetgroup.com