How Big is the Indianapolis Colt’s Fanbase?

How popular are the Indianapolis Colts globally?

The Colts are searched 1.16 million times each month according to our latest data from November 2025. This places them bottom half in the list of the most popular NFL franchises overall.

This is detailed in the graph below:

How big is the Colt’s fanbase in the US?

The Indianapolis Colts are searched approximately 1.1 million times a month in the US on average, meaning 95% of their web interest comes from the United States, which is similar to other NFL franchises like the Pittsburgh Steelers and Green Bay Packers.

The following pie chart provides more detail on this:

How much interest is there in the Pittsburgh Steelers across America?

Predictably, the Colts are most popular in Indiana. However, once outside their home state, the interest falls away faster than the majority of NFL teams. In the states where the Colts are next most popular – Kentucky and Ohio – they gain just 9% and 8% of the interest when compared to their home state. This is below average according to our latest data of November 2025.

The state with the least amount of interest in the Colts based on the state population search traffic is Oregon, where they gain just 2% of the interest they generate in their home state of Indiana.

This is shown via the map below:

How much support do the Colts get internationally?

Outside of America, the Indianapolis Colts gain most traction in Mexico, gaining 20,000 web searches a month, closely followed by Canada where they gain 19,000 web searches each month.

The UK is the next country (4th including the US) for Colts interest, providing 8000 searches for the team each month..

A full breakdown is shown via the bar chart below:

In terms of fan share per country, this means Mexico provides 1.7% of Colt’s fans worldwide, Canada 1.6% and the United Kingdom 0.7%.

The pie chart below provides full country share details for Colt’s international support:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com