How Big is the Kansas City Chief’s Fanbase?

How popular are the KC Chiefs globally?

The Chiefs are searched online approximately 8.2 million times around the globe every month based on our latest data gathered in November 2025. This makes them a top 3 side in the list of the most popular NFL franchises overall, ranking them higher than big NFL fanchises such as the Philadelphia Eagles in terms on web searches. The team also boast two the NFL’s most popular players in terms of online engagement and value, namely Patrick Mahomes and Travis Kelce.

Details are shown in the following graph:

How many of the online searches for the Kansas City Chiefs come from the USA?

As of November 2025, our data shows 91% of web traffic for the Chiefs come from the USA, which is means not only does it have one of the highest search volumes in the USA, but also around the world. The KC Chiefs Super Bowl success in recent years has likely been a major factor in this.

The pie chart below gives full details on this:

How popular are the KC Chiefs across American states?

Unsuprisingly, the chiefs are searched most as a share of totla internet traffic in Kansas. They also have high traction in neghbouring Missouri (2nd) and Nebraska (3rd).

in terms of state variance for interest. the Chiefs do not enjoy as wide spread interest across all states like the the LA Rams, and can be considered middling fo this statistic.

The state with the least interest in the Chiefs as per share of the population, is Washington, which shows 6% of the interest in the team when compared to the most interested state, Kansas.

This is shown on the map below:

How much interest is there in the Kansas City Chiefs outside of the US?

The Chiefs enjoy the biggest international fanbase in the NFL in term of traffic volume due to recent Super Bowl appearences. They are searched 311,000 times a month in Mexico each month, making them the most searched team in an international country in terms of volume.

They also achieve a high search figure in the Canada, being looked up 190,000 times each month.

Below is a graph giving a full breakdown:

This means the KC Chiefs gain 3.8% of their global traffic from Mexico. While they enjoy the highest volume, they do do not gain the highest share in terms of contribution to their total traffic as their traffic volume in the USA is vast.

An overview detailing the totals for several countries is in the pie chart below:

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