Kyle Allen: NFL Digital Ranking
Player Marketing Value (PMV): 59.8
PMV uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NFL Total Engagement Rank: #35
NFL Search Value Rank: #43
Current Team: Buffalo Bills
Online Search Data:
Global Search Volume: 229600
US Search Volume: 49500
% US audience share: 0.22
YouTube Search Volume: 135000
Total Engagement (inc Instagram): 954,200
Value & Monetisation
Search Value: $0
Avg CPC: 0
Team Impact
Search Volume as % of Team Search Volume: 0.05
Search Volume as % of Team Site Traffic: 0.10
Explore More
Buffalo Bills Digital Index Rankings
Related Players
Methodology Note
Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.
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