How Big is the Las Vegas Raider’s Fanbase?

How many people across the world search online for the Las Vegas Raiders?

Our most recent data from November 2025 shows that the Las Vegas Raiders are searched approximately 2.6 million times each month globally, placing them mid-table in the list of the most popular NFL franchises, comparable to sides such as the Miami Dolphins in terms of global search volume.

The details of this are shown in the graph below:

Bar graph with silver bars on dark blue background

What percentage of the Las Vegas Raiders support comes from the USA?

Somewhere around 92% oof web traffic for the LV Raiders comes from the US as of November 2025, making them one of the most global NFL franchises in terms of the share of support they receive from around the world.

The pie chart below gives more detail on this:

Pie chart with one large silver slice bigger than others

Where in the USA are The Raiders most and least popular?

The Las Vegas Raiders are searched most as a share of all state web traffic in Nevada. They also rank well for online search interest in California (2nd most popular state) and New Mexico. Generally the Raiders show a low state interest variance, with multiple states recording mid to high interest.

Alabama and the District of Columbia show the least interest out of all the states across America, however the level of interest in the Raiders here is generally higher than the lowest state interest other NFL teams experience.

The map below gives some further context to this:

Map of USA with states in different colour intensities

How much support do the Raiders gain outside of America?

Mexico and Canada are the countries that provide the most support to the Las Vegas Raiders from international territories, with both producing around 58,000 searches for the team each month.

The Raiders also produce a slight anomaly in Germany where they are searched 42,000 times a month – making them one of the most popular teams in the country.

The full breakdown of the Las Vegas Raiders international fan bases is shown below:

Six silver bars on a dark blue background

On a share basis, this means Canada accounts for 3% of the the Detroit Lions total traffic around the world, with Mexico contributing 1.5%

The full breakdown is detailed in the pie chart below:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com