How Big is the Miami Dolphin’s Fanbase ?

How popular are the Miami Dolphins worldwide?

The Dolphins are searched 2,154,000 times a month according to our latest data set from November 2025. This ranks them mid-table in our list of the most popular NFL franchises, recording 3 times the amount of traffic of other NFL franchises such as the Arizona Cardinals.

Please see the bar graph below for more detail here:

How much support do the Dolphins get in America?

The Miami Dolphins are searched 1.95 million times on average across the USA each month, this means 97% of their support comes from within the country. This is on the high side when compared to the other NFL teams such as the LA Rams, who enjoy more fan traction internationally.

This pie chart below gives more detail on this:

How popular are the Miami Dolphins in states across the US?

The variance in interest across US states for the Dolphins is somewhere in the middle when compared with the rest of the league. Outside their home state of Florida(where they are most popular in terms of searches made as a percentage of total searches made in the state), they gain traction in Hawaii and Ohio who both search the Dolphins at a rate of 36% when compared to Florida.

However, they still garner 15% interest in their lowest ranking state, Oregan. This is a higher figure than most other NFL sides achieve in the least popular state.

The map below gives a visual overview of this:

How much traction do the Miami Dolphins get internationally?

The Dolphins next most popular territories for fan engagement outside of the USA, are Canada who search for the team 65,000 times each month on average, followed by Mexico who generate 60,000 searches for the team as of our data from November, 2025.

The graph below provides further detail:

This mean Canada provides 3% of the Dolphins worldwide traffic, while Mexico provides 2.7%. The UK is next providing 1.6% of the Dolphins overall traffic around the world.

Please see the following pie chart:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com