Powering sports brands’ AI Search & LLM Authority

Build AI authority. Reduce zero-click risk. Grow owned audiences.

Built exclusively for sport, Hyperset combines search and audience intelligence, engineering expertise and years of experience working with leading rights holders to help organisations identify where audience demand is shifting, reduce exposure to zero-click search, and build content ecosystems that strengthen visibility across Google, ChatGPT, Gemini and the next generation of AI platforms.

How do we gain authority in AI search engines and LLMs for the topics that are critical to us?

AI search engines don’t simply rank pages – they evaluate whether an organisation is a trusted authority on a topic. ContentCaddy™ gives sports organisations the intelligence needed to build that authority, identifying the conversations to own, measuring opportunities across AI search, and generating connected content strategies that strengthen expertise over time. By reinforcing the relationships between people, teams, competitions and the topics your audiences care about, organisations can build stronger authority across Google, ChatGPT, Gemini and the next generation of AI search.

Our Services

Our products and services have been crafted through years of collaboration and development with sports teams, leagues and organisations around the world.

“Did You Know?”

99% of interest in your athletes happens off your site. This equates to millions of lost fan interactions on your digital platforms every year.

It is highly likely that the digital interest in your players far exceeds the interest in your team or competition brand. However, despite the huge investments you make in your athletes, very little of this interest reaches you, meaning substantial revenue via sponsorships, tickets and merchandise is left on the table. We specialise in helping you start winning this back.

Why does only very little of the interest generated by your players reach you? Because fans do not have to visit your site to learn about your players. They can find the same information and more, on platforms they already use and trust. These platforms, such as Wikipedia, Instagram, Youtube, Reddit, Transfermarkt and news outlets, aggregate and distribute player information at scale. As a result they win the traffic and interest from all over the world, even though the players belong to you.

How can we help you start winning this interest back? We have a range of products and services that forge new, unique traffic routes to your players via your website and owned digital platforms. Rather than trying to compete directly with very well established competition for your athlete interest, our methods are designed to bypass them in ways that cannot be easily replicated by these publishers and are recognised by the search systems such as Google and ChatGPT that decide what fans do, and do-not see. This is in part powered by our propriatory Global Player Interest ranking system.

Global Player Interest

GPI is global standard for ranking athlete popularity and digital value. Trusted by organisations across global sport to benchmark the online popularity of athletes. By referencing GPI ratings, you can expect to start reaching the millions of fans searching for your players but currently ending up on other platforms.