Patrick Mahomes: Digital Value & Fan Index Ranking

How popular is Patrick Mahomes across the world?

According to our data, Patrick Mahomes is searched c.1,600,000 million times a month via internet search engines – this is around 300,000 times more than other stars such as Josh Allen. He is also searched 2,240,000 times on Youtube each month, ranking him #2 on the NFL Player Digital Fan Engagement Index for traffic volume as of January 2026 (behind Travis Kelce). He also has 6,600,000 million followers on Instagram as of this latest update. This gives him an engagement split of 15.3% (web), 21.5% (youtube) and 63.2% (instagram) across the 3 platforms.

A full breakdown is provided on Patrick Mahomes digital statistics and value in the following page, including this graph comparing his web vs youtube vs instagram follower share:

How much of Patrick Mahomes’ online interest comes from the USA?

Out of the 1,600,000 million searches for Patrick Mahomes made each month, 1,200,000 come from the United States, meaning he is searched 400,000 times a month outside of the US – equating to 25%. of his total web searches coming from outside of the USA – one of the highest international search shares for any player in the NFL.

The pie chart below gives a full breakdown of this:

How persistent is the interest in Patrick Mahomes across US states?

The state that searches for Patrick Mahomes online as a percentage of all internet searches made in the state is Kansas. Missouri searches for him at a rate of 75% compared to the top state and Nebraska is 3rd, searching for the quarterback at a rate of 36% in comparison to Kansas.

The state where Patrick Mahomes is least popular online is California where he is searched at a rate of 15% compared to Kansas – giving him a persistence rate of 85% across all the USA.

This is detailed in the map below:

How much traffic does Patrick Mahomes generate compared to the Kansas City Chiefs?

Inside the US, Patrick Mahomes is searched at a ratio of 16% vs his team, the Kansas City Chiefs. However, once this is measured outside of the USA, Mahomes is searched more than the team he plays for, gaining on average a 56% share of all searches for the team and player combined.

Please see the graph below for an overview:

This is covered in more detail via LinkedIn:

How does Patrick Mahomes’ digital popularity relate to his sponsorship and earnings?

Patrick Mahomes currently earns $30,000,000 each year through endorsements – his web and youtube monthly volume is approximately 13% of this which ranks as high visibility for the money when compared with other NFL players.

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com