How Big is the Pittsburgh Steeler’s Fanbase?

How many fans do the Steelers have worldwide?

The Pittsburgh Steelers are searched approximately 8.4 million times every month all over the world as of our latest data gathered in November 2025. This places them in the top 5 in the list of the most popular NFL franchises overall.

More detail of this shown in the graph below:

How much of the overall interest in the Pittsburgh Steelers comes from the United States?

Our data records that 95% of the Steelers total web searches come from the USA, which is around average for an NFL teams fan distribution across the world and comparable to the Green Bay Packers. The team are searched approximately 8 million times in the US each month.

A breakdown is shown in the following pie chart:

How much interest is there in the Pittsburgh Steelers across America?

The Steelers are most popular in the state of Pennsylvania based on the searches made for the team as a share of all internet traffic.

The state in second place in terms of their popularity is West Virginia and in third is Ohio.

Califormia shows the least amount of interest for the team based searches made by the state population. The interest in the Steelers in California is approximately 6% of that in the top state (Pennsylvania).

An overview is provided via the map below:

How many fans do the Steelers have outside of the USA?

The Steelers enjoy strong support from Mexico where they are searched approximately 234,000 times each month – more than than any other country outside of the USA. They also find good traction in Canada where the team are searched c.101,000 times each month.

They also achieve a decent following in the UK, being searched 30,000 times every month.

More detail is in the graph below:

As a result Mexico accounts for 2.8% of all Pittsburgh Steelers searches around the world, while Canada accounts for 1.2% of the Steelers worldwide traffic.

The pie chart below gives more detail on the Steelers international traffic share:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com