Travis Kelce: Digital Value & Fan Index Ranking

How popular is Travis Kelce globally?

Travis Kelce is searched online approximately 2,700,000 million times a month and also 7,480,000 times on Youtube on average each month. This ranks him #1 on our latest NFL PLayer Digital Fan Engagement Index (January 2026) in terms of traffic volume and is searched approximately 1,100,000 times more a month than #2 ranked Patrick Mahomes. He also currently has 3 times the amount of instagram followers (7,900,000) than the next highest NFL player (also Patrick Mahomes), giving him and engagement split of 14.9% (web), 41.4% (youtube) and 43.7% (instagram) across the 3 platforms.

However, Kelce falls outside the top 5 in terms of web-search value as his CPC (cost per click) is low compared to other players such as Lamar Jackson, with his monthly internet search value equating to approximately $509,000.

Please see the following pie chart for travis Kelce’s digital engagement share across the web, youtube and instagram:

How much of Travis Kelce’s online interest comes from the US?

Travis Kelce is searched more than any other player outside of the USA – approximately 1,200,000 times a month – this is at least 3 times more than any other NFL player, and is 4 times more than other stars such as Josh Allen. This means just 56% of global searches for Kelce come from the US – the highest international share for any high profile NFL player.

Please see the following pie chart:

How persistent is interest in Travis Kelce across the USA?

Travis Kelce is most popular in the state of Kansas based on the percentage of all internet searches made in the state. He is next most popular in Missouri, where he is searched at a rate of 79% in comparison, with Nebraska 3rd, scoring 50%

He is least most searched in Hawaii, where is looked up at a rate of 24% compared to Kansas – however this gives him a persistence gap of just 76 between top and bottom states – this is smaller than the vast majority.of NFL players.

Please see the map below:

How does online engagement for Travis Kelce compare to the Kansas City Chiefs?

Within the US, Travis Kelce is searched at a ratio of 20% vs the Kansas City Chiefs where he plays. Outside of the USA however, this climbs to a 89.42% share of all searches made for him and the Chiefs combined.

Please see the graph below:

How does Travis Kelce’s digital popularity relate to his endorsement deals?

Travis Kelces earns c.$30,000,000 off the field (as of January 2026) – his web and youtube monthly engagement is 34% of this which is very high compared to other high profile NFL players.

To enquire about the Hyperset Digital Sports Network, please contact: stefan@hypersetgroup.com