How Big is the Arizona Cardinal’s Fanbase?
How many fans do the Arizona Cardinals have globally?
The Arizon Cardinals are searched approximately 817,000 times a month globally. In our list of the most popular NFL franchises this places them in the bottom third, where their search volume is comparable with sides such as the Cincinnati Bengals, the Tennessee Titans and the Jacksonville Jaguars.
More detail is provided in this graph:

How many fans do the Arizona Cardinals have in the USA?
The Cardinals are searched approximately 750,000 times each month in the USA, which is around half the volume of the Atlanta Falcons. This also means that 92% of the Arizona Cardinal’s traffic comes from America.
The pie chart below gives a breakdown of this:

How persistent is the interest in the Arizona Cardinals across the states of the USA?
Predictably, the state with the most interest in the Arizona Cardinals is Arizona, based on the share of total search traffic. The next most popular state, New Mexico however, experiences a significant drop off, registering just 16% of the interest that Arizona does. Missouri in third registers 13%.
The state least interested in the Arizona Cardinals is Vermont, with a population that shows only 4% of traction when compared with Arizona.
Please see the map for a full overview:

How much international support is there for the Arizona Cardinals?
The Cardinals gain 28,000 searches in Mexico each month, making that their most significant territory outside of the USA. Canada meanwhile, generates 16,000 searches for the team each month with the UK recording 11,000.
Please see the bar graph below for more detail:

These results mean that Mexico accounts for 3.4% of the Cardinal global traffic, Canada 2.0% and the UK 1.3%
The pie chart below provides further details:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com

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