How Big is the Dallas Cowboy’s Fanbase Size in 2025?

How many fans do the Dallas Cowboys have across the world?

The Dallas Cowboys are searched on the internet more than any other NFL team according to our list of the biggest NFL fanbases in the world, beating other mega teams such as the Buffalo Bills, Detroit Lions and the Pittsburgh Steelers to no.1 spot. The Cowboys are searched approximately 5.4million times a month globally and around 5 million of these searches come from the USA.This gives the Cowboys a 10.2% share of all NFL team searches worldwide. The graph below gives the full breakdown of their popularity by search traffic in countries across the world:

Bar chart with white bars - one tall bar on the left compared to the others.

How much of the Cowboys traffic comes from the USA?

Approximately 93% of searches for the Dallas Cowboys come from USA. The next highest source of traffic for the team comes from Mexico (3%) followed by Canada (1.1%). This suggests that proximatey to the USA is the man driver of fan interest, which is something the NFL may look to change in the coming years by gaining more fan interest overseas, similar to other US sport franchises.

Pie chart showing fan interest in the Dallas Cowboys

Where does the international traffic for the Dallas Cowboys come from?

After the USA, Mexico supply the most search traffic for the Cowboys (around 165,000 searches a month) and Canada are next with 60,500 searches a month,. The UK supplies the 4th highest amount of interest to the Dallas Cowboys contributing a 0.05% share of their worldwide traffic. Germany is next with 0.02%.

Below is a graph showing the volume of searches for the Dallas Cowboys outside of the USA:

Below is a % share breakdown of where traffic for the Cowboys comes from each month, excluding the USA:

Pie chart with grenn, red and blue slices depicting clear audience share

How does the Cowboys traffic from outside the US and Mexico compare to other NFL teams?

The Cowboys record the joint lowest share (along with the Pitsburgh Steelers) of their total traffic coming from outside of the USA and Mexico, which account for 95% of all the searches for their team name (just 5% arrives from the rest of the word).

More of this detail is covered on our LinkedIn post, below:

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