How Big is the Detroit Lion’s Fanbase ?

How popular are the Detroit Lions online across the word?

Based on our data from November 2025, The Detroit Lions are searched 5.5 million times around the world each month, ranking them in the top 5 teams in the list of the most popular NFL franchises alsong with franchises such as the Pittsburgh Steelers, Dallas Cowboys and Kansas City Chiefs.

The breakdown of this data is shown in the graph below:

How Much of the Detroit Lion’s support comes from the US?

About 93% of online searches for Detroit Lions comes from the USA, and shows they have growing interest in international territories as of November 2025.

The breakdown of this is shown in the pie chart below:

Which states in the USA are The Packers most and least popular?

The Lions are most popular in the state of Michigan based on their popularity as a share of all searches made in the state. They are next most popular in Wisconsin, then Ohio and Minnesota. However, the team experienced a bigger drop in popularity between their 1st most popular state (Michigan) and the rest when compared to other teams such as the Green Bay Packers and Dallas Cowboys.

There are multiple states that tie for showing the least interest for the Detroit Lions, these include New York, Washington, New Jersey and California.

This is shown in the map below:

Where does the support for the Detroit Lions come from outside of America?

Canada shows big support for the Detroit Lions, searching for the team approximately 165,000 times a month – this ranks as one of the biggest search volumes for an NFL team in a country outside of America.

Mexico also shows significant interest, searching for the team approximately 80,000 times each month.

The full breakdown of international countries search volume for the Lions is shown in the graph below:

On a share basis, this means Canada accounts for 3% of the the Detroit Lions total traffic around the world, with Mexico contributing 1.5%

The full breakdown is detailed in the pie chart below:

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