How big is Arsenal FC’s Global Fanbase?

How popular are Arsenal across the world?

As of November 2025, our data states that Arsenal are searched a total of 22.1 million times around the world every month, placing them in the top 5% of sides in our rankings for the largest Premier League team fanbases. This makes them comparable in size to Manchester City and Chelsea in terms of worldwide interest, and roughtly four times the size of Aston Villa and London rivals Tottenham Hotspur. However, this fluctuates depending on the territory.

Full details on Arsenal FC’s global search volume are in the graph below:

How popular are Arsenal in the UK?

Arsenal are the second most popular football club in the UK based on search traffic – they are requested approximately 4.3 million times in the search engines each month and accounts for around 19% of their total global interest. This is approximately 3 times more than sides like Aston Villa and also places them above clubs like Manchester City in terms of UK popularity. Around 19% of Arsenal’s total traffic comes from the UK, which is low compared to the rest of the EPL, but speaks to their global appeal.

This is detailed on the pie chart below:

Who is more popular, Arsenal or Liverpool?

As of November 2025, Liverpool FC are searched more, with approximately 23.9 million searches each month while Arsenal receive 22.1 million globally. However, Arsenal are more popular in the UK, gaining 4.3 million searches each month compared to Liverpool FC’s 3.1 million.

Where does Arsenal’s support comes from outside the United Kingdom?

Outside of the UK, Arsenal are most popular in the USA where they are searched 1.89 million times each month eith Indonesia just behind, searching for the team 1.87 million times in the same period. Brazil generates 1.26 million searches for the team monthly.

The full details of are shown on the graph below.

In terms of share, this means the US and Indonesia both generate 9% of their global traffic each. Brazil, contributes 6% of their total web searches around the world.

The full details of this are shown in the pie chart below:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.