How Many Liverpool Fans Are There?

There is no definitive census of Liverpool fans. Hyperset measures the size and digital reach of the fanbase using search demand, international interest, YouTube Search activity and official-site visibility.

Liverpool currently records about 3.4M monthly searches in United Kingdom, ranking #3 among 20 EPL teams in the tracked dataset. Its YouTube Search Interest Index is 82.1 (Arsenal = 100), ranking #2 in the league comparison. Among the other tracked markets, United States currently shows the highest search demand at about 1.5M searches per month.

How Popular Is Liverpool?

3.4MUnited Kingdom monthly search demand
#3EPL Google demand rank
82.1YouTube Search Interest Index · Arsenal = 100

Digital Position Within the EPL

#3Google search demand
#2YouTube search interest
#3Official-site organic traffic

Liverpool Fanbase & Search Demand

Audience Signals

Worldwide monthly search demand24.9M
Year-on-year search change-33.1%
3-month search momentum+3.6%

Liverpool Website & Digital Audience

Estimated official-site organic traffic10.6M
YouTube owned-channel visibility54.5%
Best matched YouTube result#1
Official domainliverpoolfc.com

Where Are Liverpool Fans Around the World?

United Kingdom search demand: 3.4M per month. The other tracked-market bars below use their own scale so differences remain visible.

United States
1.5M

International figures use the full team name and represent monthly Google search-demand estimates in the selected tracked markets.

How Has Interest in the Liverpool Changed?

24 months of stored monthly Google search-demand history.

45.5M 9.1M Oct 2024 Sep 2026
View monthly source data
MonthSearch demand
September 202624,900,000
August 202620,400,000
July 202611,100,000
June 20269,140,000
May 202620,400,000
April 202624,900,000
March 202630,400,000
February 202624,900,000
January 202637,200,000
December 202530,400,000
November 202537,200,000
October 202537,200,000
September 202537,200,000
August 202537,200,000
July 202520,400,000
June 202511,100,000
May 202524,900,000
April 202530,400,000
March 202537,200,000
February 202537,200,000
January 202537,200,000
December 202445,500,000
November 202430,400,000
October 202424,900,000

Liverpool Fanbase Data & Methodology

Search-demand figures are estimates for searches of the full team name, not fan counts. YouTube Search Interest is a relative Google Trends index normalised so Arsenal = 100. Official-site traffic is a modelled third-party estimate for the whole domain, not first-party analytics. YouTube owned-channel visibility is an automated channel-name matching proxy from the first 20 YouTube result blocks, not a verified ownership measure.

Sources: Google Ads search-volume estimates, modelled official-domain visibility estimates, Google Trends YouTube Search, and YouTube organic search-result data. Latest stored update: 1 September 2026.

Global geographic search interest

Where is Liverpool searched most around the world?

Relative Google Search interest by country for Liverpool. The highest-interest country is indexed to 100, with other countries shown relative to that peak.

View country-level data
CountryRelative search interest
Isle of Man100
Guernsey54
Bermuda45
Cook Islands43
United Kingdom30
Botswana28
Zimbabwe27
Mauritius25
Kenya24
Uganda24
St. Kitts & Nevis23
Iceland22
Mexico22
Malawi21
Rwanda21
Central African Republic20
Namibia20
Eritrea19
Ireland18
Cayman Islands17
Malta16
Ethiopia15
Lesotho15
Eswatini15
St. Lucia14
Zambia14
Nigeria13
South Sudan13
South Africa13
U.S. Virgin Islands12
Ghana11
Gambia11
Somalia11
Dominica10
Hungary10
Uruguay10
Australia9
Barbados9
Norway9
Angola8
Benin8
Gibraltar8
Jersey8
Jamaica8
Qatar8
Singapore8
Sierra Leone8
Türkiye8
Vanuatu8
Burundi7
Brunei7
Congo – Kinshasa7
Denmark7
Faroe Islands7
Gabon7
Laos7
Liberia7
Malaysia7
Mozambique7
Nepal7
Sweden7
Chad7
Thailand7
United Arab Emirates6
Curaçao6
Cyprus6
Egypt6
Grenada6
Mauritania6
Tajikistan6
Timor-Leste6
Tanzania6
Anguilla5
Azerbaijan5
Bahrain5
Belize5
Congo – Brazzaville5
Cameroon5
Hong Kong5
Croatia5
Indonesia5
Cambodia5
Myanmar (Burma)5
Netherlands5
New Zealand5
Oman5
Peru5
Senegal5
El Salvador5
Turks & Caicos Islands5
Turkmenistan5
Trinidad & Tobago5
Vietnam5
Albania4
Burkina Faso4
Bulgaria4
Switzerland4
Côte d’Ivoire4
Chile4
Colombia4
Ecuador4
Georgia4
Guyana4
Honduras4
Kuwait4
Lebanon4
Morocco4
Montenegro4
North Macedonia4
Martinique4
Maldives4
Panama4
French Polynesia4
Papua New Guinea4
Poland4
Portugal4
Solomon Islands4
Togo4
Tunisia4
Uzbekistan4
Samoa4
Afghanistan3
Armenia3
Argentina3
Austria3
Aruba3
Bangladesh3
Belgium3
Brazil3
Bahamas3
Canada3
Costa Rica3
Cuba3
Germany3
Algeria3
Spain3
Fiji3
France3
Guadeloupe3
Greece3
Guatemala3
Iraq3
Italy3
Liechtenstein3
Sri Lanka3
Luxembourg3
Monaco3
Moldova3
Madagascar3
Mongolia3
Macao3
Nicaragua3
Paraguay3
Réunion3
Romania3
Seychelles3
Slovenia3
Syria3
United States3
Venezuela3
Bosnia & Herzegovina2
Bolivia2
Bhutan2
Czechia2
Djibouti2
Dominican Republic2
Estonia2
Finland2
Haiti2
Israel2
India2
Iran2
Jordan2
Lithuania2
Libya2
Pakistan2
Palestine2
Serbia2
Saudi Arabia2
Slovakia2
Andorra1
Belarus1
Cape Verde1
Guam1
Japan1
Kyrgyzstan1
South Korea1
Kazakhstan1
Latvia1
Mali1
Philippines1
Puerto Rico1
Russia1
Sudan1
Taiwan1
Ukraine1
Yemen1
Suriname0

Source: search-interest data. This is a relative search-interest index, not monthly search volume or a literal fan count. Tracked period: 27 Sep 2025 to 27 Sep 2026.

Last Updated: September 28, 2026 at 10:28 am