How big is Aston Villa’s Global Fanbase?

How many fans do Aston Villa have around the world?

Aston Villa are searched approximately 5.5 million times each month worldwide, placing them in the top 8 for the largest Premier League team fanbases. This is around a third of the size of Chelsea FC, and around 10 times the size of AFC Bournemouth and double that of Everton. This is also comparable to, but slightly less than Tottenham Hotspur.

Please see the graph below:

How popular are Aston Villa in the UK?

Aston Villa are searched 1.56 million times in the UK each month which is a comparable figure, albeit slightly less than Manchester City. In terms of share, this means about 28% of Villa’s search interest comes from the UK, which is a similar percentage to Brentford FC and slightly less than Brighton and Hove Albion.

The pie chart below gives more details on this:

How many fans do Villa have outside of the UK?

The international country where Aston Villa are most popular in terms of search volume is Brazil, where they are looked up 311,000 times each month online. Next is Indonesia with 303,000 and then the USA searching for the team 261,000 times.

A complete overview is given in the following graph:

In terms of share this means Brazil accounts for 5.7% of Aston Villa’s worldwide traffic. Indonesia generates 5.5% and the USA 4.8% of the total search traffic for the team around the world/

The pie chart below gives an overview of this:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.