How Big is the Dallas Cowboys Fanbase Size in 2025?

How many fans do the Dallas Cowboys Have?

The Dallas Cowboys are searched on the internet more than any other NFL team according to our fan engagement data, with the team being searched approximately 5.4million times a month globally. The Cowboys command a 10.2% share of all NFL team searches worldwide.

How much of the Cowboys traffic comes from the USA?

Approximately 93% of searches for the Dallas Cowboys come from USA. The next highest source of traffic for the team comes from Mexico (3%) followed by Canada (1.1%). This suggests that proximatey to the USA is the man driver of fan interest, which ois something the NFL may look to change in the coming years by gaining more fan interest overseas, similar to other US franchises like the MLS.

Pie chart showing fan interest in the Dallas Cowboys

Where does the international traffic for the Dallas Cowboys come from?

If we did in to the traffic data without the USA included, we can get more insight in to which international territories provide the most interest for The Dallas Cowboys. After the USA, Mexico and Canada mentioned previously, the UK supplies the 4th highest amount of interest to the Dallas Cowboys with a 0.05% share. Germany is next with 0.02%.

Pie chart with grenn, red and blue slices depicting clear audience share

How does the Cowboys traffic from outside the US and Mexico compare to other NFL teams?

The Cowboys record the joint lowest share (along with the Pitsburgh Steelers) of their total traffic coming from outside of the USA and Mexico, which account for 95% of all the searches for their team name (just 5% arrives from the rest of the word).

More of this detail is covered on our LinkedIn post, below:

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