How Big is the Los Angeles Ram’s Fanbase?

How popular are the LA Rams across the world?

The Rams are searched 2.06 million times around the globe each month according to our latest data of November 2025. This places them in the middle echelons in the list of the most popular NFL franchises overall, comparable in size to the Houston Texans.

More details are shown in the graph below:

How much of the interest in the Los Angeles Rams comes from the United States?

Approximately 86% of web searches for the team come out of the US which is one of the lowest domestic search shares when compared to other NFL franchises. Our data suggests sport teams from LA generally receive a greater share of their overall interest from overseas .

An overview of this is shown below in the pie chart:

How much interest is there in the Rams across America?

The LA Rams are searched most in the state of California as a share of all search traffic made in the area. When measured in these terms, they are next most popular in Hawaii (2nd), then Nevada (3rd).

The state variance for interest for the Rams is also more robust than most other NFL teams. For example, the state that ranks as their 4th most popular is Delaware that sits on the other side of the country geographically which is somehat comparable to another Californian side, the San Francisco 49ers who also enjoy enduring support across America.

New Hampshire represents the state least interested in the LA Rams, however they still search for the team at 25% of the rate that the top state (California) does – this is well above the rate the majority of NFL teams gain in their bottom state of interest.

An overview of this is detailed on the map below:

How much support do the Los Angeles Rams enjoy outside of America?

The Rams enjoy good support in Mexico where they are searched 189,000 times a month in the country – this is one of the biggest monthly search totals for a NFL team from a single country outside of America.

Both Canada and the UK generate the same search volume as of our data in November 2025, each searching the team 38,000 times per month.

The graph below gives a breakdown of the data across several countries:

Mexico contributes 8.8% towards the LA Rams worldwide support. This means Mexico’s support for the LA Rams is the largest international share of total support for any NFL team from one country.

A full overview is in the pie chart below:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com