How Big is the New York Giant’s Fanbase?

How much support do the New York Giants have globally?

According to our latest from November 2025, the New York Giants are searched online 1,689,000 times on average each month. This gives them a mid-table placing in our list of the most popular NFL franchises based on online search volume and comparable to sides like the Atlanta Falcons and LA Chargers in size.

Please see the following graph for more detail:

How much support do the Giants get in the US?

The New York Giants are searched 2.6 million times each month in America making them comparable in online traffic size to sides such as the Minnesota Vikings. This also means around 95% of the the giants traffic comes from the USA, this share of fan engagement is relatively standard across the league and is comparable to a side such as the Cleveland Browns.

Please see the pie chart below:

Pie chart with dark blue and other colours

How persistent is the interest in the New York Giants across various states in the USA?

The Giants gain the most online traction in New Jersey as a percentage of total internet traffic in the state. Connecticut is second where the team is searched at a rate of 70% compared to New Jersey followed by New York, where the Giants gain 53% of the traction they do in New Jersey based on population interest.

The state least interested in the New York Giants by this measurement, is Oregon, where the team are searched at a rate of 10% compared to New Jersey – this is one of the higher scores when compared to the NFL franchise average.

Please see the map of the USA below:

Map of the USA with various colour intensities and data

How popular are the New York Giants outside of America?

Outside of the USA, the Giants are most popular in Mexico as they are searched 40,000 times a month on average. After this, they are next most popular in Canada with 17,000 searches a month, closely followed by the United Kingdom where the team achieves 16,000 searches each month.

More detail is provided on the graph below:

Bar graph with red bars of similar sizes

As a result, the giants gain 2.4% of the global online interest from Mexico and 1% from Canada and the UK respectively.

The pie chart below gives further detail on this:

Pie chart with multiple colours incluiding red

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com