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The Private digital Sports network: custom built for the Realities of Modern sports publishing

Home of the Digital Fan ENGAGEMENT Index™

We create digital connections between leagues, teams, publishers and academic institutions through our data, forming a inimitable audience engine for every member.

Not only does each member of the Hyperset Digital Sports Network™ make the collective whole stronger across modern internet search engines, but they become part of the signal that helps decide what gets discovered in the AI-era of search and internet usage.

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Cutting-Edge Products & Services:

Industry Reports: The Digital Fan Engagement Index

Our flagship reports lay out the latest search traffic trends in infographics and maps, designed not just to inform the industry but to generate the backlinks and visibility modern sports platforms depend on.

Whitespace: Identify Digital Sponsors

We identify what prospective sponsors are currently spending on adverts before assessing how your digital platforms can provide a better ROI.

ContentCaddy: Content & Topic Identification

This platform plugs straight in to your Google Analytics stack and assesses the best topics and titles for your content team to target.

Website Architecture & Formatting

We shape, format and link your digital infrastructure to work in the modern world. We ensure that what matters most to your organization is optimized for Google, Chat GPT and other LLMs.

SEO & AIO

We manage all aspects of SEO for your website as this evolves in to AIO and the increased usage of LLMs and AI search.

Why choose Hyperset to bolster your digital foundation?

Search Traffic Backbone

Web traffic research forms the foundation of our work; from producing reports comparing the website traffic of all NFL teams to understanding what prospective sponsors find valuable, search is one of the best indicators of understanding fan intent at scale across sports and media.

Co-publishing & Link Equity

For sports and media publishers, the quality and relevance of other sites linking to yours is vital to stay visible across the internet. We provide trusted and professional infographic reports used by senior industry professionals and from which high-authority sports and media sites can publish and share link equity.

Architecture for AIO

AI has already changed the internet and will continue to do so at speed. While traditional SEO still carries weight, AI has created new conditions that increasingly need to be catered for. How your digital assets and social channels are set up, integrated and linked is now crucial – and we can help.

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We serve sports industry professionals looking to grow the game.

Media Owners & Publishers

Sports & Rights Holders

B2B Networks & Organisations

We help media companies build authority with aligned content strategy, allowing them to compete effectively based resources available and priorities of the business.

We help sports websites and content providers value their assets from a digital perspective, identify and prioritse how to engage fans with maximum business impact.

Align your editorial authority with brands that are seeking the same high-value corporate traffic and whose ethos complements your own.

By joining the Hyperset Digital Network, you are lifted off the treadmill of high content output for diminished returns – you become part of the infrastructure that dictates how sports content is discovered and evaluated.

Got questions? We’ve got answers…

Here are common questions people have about what we do, how we can help and the state of play across the wider sports and entertainment industry

Are you a sports marketing agency?

No. We provide the underlying digital structure for marketeers, content creators and agencies to do great work. If you can imagine an F1 car, marketing is the things you can see – the steering wheel, tyres and paintwork – we are the engine and hydraulics.

What do you mean by digital structure?

The way content and brands are searched and engaged with on the internet is changing fast. Platforms like Google, ChatGPT and Perplexity are using new rules to provide sports fans with what they deem to be the most appropriate information. In order to register favourably with these engines, the underlying structure of your platforms is key in establishing the right signals to be noticed where and when you want to be across the internet.

Is SEO still relevant?

The simple answer is yes, very much so. In fact one of the reasons the company started was because we believe it will become increasingly important as SEO transitions to AIO. We also provide local SEO (AIO) services for our hometown, Brighton and Hove.

Should our content teams publish articles written by AI?

No. While there is no ‘official’ information on this, our research suggests you are far better off writing human made / human centric content. The more competitive the area of your work, the more likely it will suffer penalties for being AI generated (and search engines can tell, see: app.originality.ai)

Do you build OTT products?

No. However there are some select companies we’d recommend you talk to.

Where do you get your data from for the articles and LinkedIn posts you publish?

Always from third party data platforms – we always keep the data from our clients private. Often we will use 2 or 3 platforms to check similar data sets. This way we can check the variance and ultimately, the reliability of the results.

Latest insights and updates

Our latest findings on fan engagement trends effecting the world’s sporting teams, leagues and franchises.