Which NHL team has the largest fan base in terms of internet traffic and social media traction?

According to our February 2026 data across global web searches, website traffic, youtube subscribers, reddit members and instagram followers for NHL teams, the Edmonton Oilers rank #1 in our NHL Index for online traction, gaining 5,802,800 interactions across the platforms mentioned, giving them an approximate 8.4% share of online interest across all NHL teams.

The Toronto Maple Leafs are #2, measured at 5,562,000 interactions, giving them an approximate online engagement share of 8.1% across all teams in the NHL.

The third biggest NHL onlne fanbase in our rankings are the Boston Bruins registering 4,056,600 interaction points, giving them a share of c.5.9% of online interest across every team in the league.

A pie chart detailing the global online share engagement for every team is shown in the pie chart below:

The graph below details the volume of online interest for each team, with each digital ecosystem broken down visually by web searches, website traffic, youtube subscribers, reddit members and instagram followers:

A listing of all NHL teams engagement in total number across web searches, website visits, youtube subscribers, reddit members and instagram followers in listed here:

Which NHL team is searched most on the internet around the world?

As of February 2026, the Edmonton Oilers are searched the most as a global total, with 3,607,000 searches for them around the world each month. The Toronto Maple Leafs are #2 with 2,800,000 with the Vancouver Canucks #3, with 1,861,100 global searches each month.

Please see the graph below:

Which NHL side attracts the most website visits?

Our latest data suggests that the Edmonton Oilers receive the most visits to their website out of any NHL side, with approximately 865,800 visitors each month. In #2 is the Toronto Maple Leafs with c.722,000 and #3 is the Washington Capitals, receiving an average of c.612,300 visits to their site each month.

Please see the listing below:

How do NHL Teams Digital Ecosystems Compare?

As of our February 2026 data, we found that the KEdmonton Oilers have the largest share of their total engagement arriving via web searches (62%).

The Utah Mammoth have the largest share of their total digital engagement arriving via website visits, accounting 28% of total interaction across their entire digital ecosystem.

Florida Panthers have the largets share of youtube subscribers as a percentage of their total engagement, accounting for 15% of their digital ecosystem.

Toronto Maple Leafs have the biggest share of reddit subscribers as a total of their entire digital ecosystem, accounting for 7% of their total digital engagement.

Pittsburgh Penguins have the highest share of instagram followers as a percentage of their total digital ecosystem, accounting for 70% of all their digital traction.

The full table is listed below:

Which NHL team has the biggest online following outside of the USA?

Based on team search queries and website traffic from outside of the US, the Edmonton Oilers have the largest international following with a combined 3,774,300 searches and visitors outside of America. The Toronto Maple Leafs are #2 with a combined 3,086,200 and the Vancouver Canucks #3 with 1,930,600.

Please ses the full visual the below:

The full rankings with the total number for NHL team engagement across web searches and website traffic from outside the USA is also listed here:

Explore NHL Teams

Our individual NHL team pages are listed below alphabetically, where you can find team specific online engagement data:

Anaheim Ducks

Boston Bruins

Buffalo Sabres

Calgary Flames

Carolina Hurricanes

Chicago Blackhawks

Colorado Avalanche

Columbus Blue Jackets

Dallas Stars

Detroit Red Wings

Edmonton Oilers

Florida Panthers

Los Angeles Kings

Minnesota Wild

Montreal Canadiens

Nashville Predators

New Jersey Devils

New York Islanders

New York Rangers

Ottawa Senators

Philadelphia Flyers

Pittsburgh Penguins

San Jose Sharks

Seattle Kraken

St Louis Blues

Tampa Bay Lightning

Toronto Maple Leafs

Utah Mammoth

Vancouver Canucks

Vegas Golden Knights

Washington Capitals

Winnipeg Jets

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