Which NHL team has the largest fan base in terms of internet traffic and social media traction?
According to our February 2026 data across global web searches, website traffic, youtube subscribers, reddit members and instagram followers for NHL teams, the Edmonton Oilers rank #1 in our NHL Index for online traction, gaining 5,802,800 interactions across the platforms mentioned, giving them an approximate 8.4% share of online interest across all NHL teams.
The Toronto Maple Leafs are #2, measured at 5,562,000 interactions, giving them an approximate online engagement share of 8.1% across all teams in the NHL.
The third biggest NHL onlne fanbase in our rankings are the Boston Bruins registering 4,056,600 interaction points, giving them a share of c.5.9% of online interest across every team in the league.
A pie chart detailing the global online share engagement for every team is shown in the pie chart below:
The graph below details the volume of online interest for each team, with each digital ecosystem broken down visually by web searches, website traffic, youtube subscribers, reddit members and instagram followers:
A listing of all NHL teams engagement in total number across web searches, website visits, youtube subscribers, reddit members and instagram followers in listed here:
| 1.Edmonton Oilers 5802800 |
| 2.Toronto Maple Leafs 5562000 |
| 3.Boston Bruins 4056600 |
| 4.Pittsburgh Penguins 3989500 |
| 5.Vancouver Canucks 3251900 |
| 6.Chicago Blackhawks 2995100 |
| 7.Montreal Canadiens 2933600 |
| 8.New York Rangers 2914000 |
| 9.Detroit Red Wings 2664600 |
| 10.Washington Capitals 2619100 |
| 11.Florida Panthers 2110700 |
| 12.Colorado Avalanche 2110400 |
| 13.Winnipeg Jets 2030400 |
| 14.Dallas Stars 1890600 |
| 15.Philadelphia Flyers 1746900 |
| 16.Minnesota Wild 1679500 |
| 17.Vegas Golden Knights 1616100 |
| 18.Tampa Bay Lightning 1597400 |
| 19.St Louis Blues 1590400 |
| 20.Carolina Hurricanes 1484600 |
| 21.Los Angeles Kings 1458000 |
| 22.San Jose Sharks 1393400 |
| 23.Calgary Flames 1341900 |
| 24.New Jersey Devils 1333000 |
| 25.Buffalo Sabres 1332500 |
| 26.Seattle Kraken 1260000 |
| 27.Ottawa Senators 1242000 |
| 28.New York Islanders 1202400 |
| 29.Anaheim Ducks 1034700 |
| 30.Columbus Blue Jackets 987100 |
| 31.Nashville Predators 946800 |
| 32.Utah Mammoth 522600 |
Which NHL team is searched most on the internet around the world?
As of February 2026, the Edmonton Oilers are searched the most as a global total, with 3,607,000 searches for them around the world each month. The Toronto Maple Leafs are #2 with 2,800,000 with the Vancouver Canucks #3, with 1,861,100 global searches each month.
Please see the graph below:
Which NHL side attracts the most website visits?
Our latest data suggests that the Edmonton Oilers receive the most visits to their website out of any NHL side, with approximately 865,800 visitors each month. In #2 is the Toronto Maple Leafs with c.722,000 and #3 is the Washington Capitals, receiving an average of c.612,300 visits to their site each month.
Please see the listing below:
How do NHL Teams Digital Ecosystems Compare?
As of our February 2026 data, we found that the Edmonton Oilers have the largest share of their total engagement arriving via web searches (62%).
The Utah Mammoth have the largest share of their total digital engagement arriving via website visits, accounting 28% of total interaction across their entire digital ecosystem.
Florida Panthers have the largets share of youtube subscribers as a percentage of their total engagement, accounting for 15% of their digital ecosystem.
Toronto Maple Leafs have the biggest share of reddit subscribers as a total of their entire digital ecosystem, accounting for 7% of their total digital engagement.
Pittsburgh Penguins have the highest share of instagram followers as a percentage of their total digital ecosystem, accounting for 70% of all their digital traction.
The full table is listed below:
Which NHL team has the biggest online following outside of the USA?
Based on team search queries and website traffic from outside of the US, the Edmonton Oilers have the largest international following with a combined 3,774,300 searches and visitors outside of America. The Toronto Maple Leafs are #2 with a combined 3,086,200 and the Vancouver Canucks #3 with 1,930,600.
Please ses the full visual the below:
The full rankings with the total number for NHL team engagement across web searches and website traffic from outside the USA is also listed here:
| 1.Edmonton Oilers 3774300 |
| 2.Toronto Maple Leafs 3068200 |
| 3.Vancouver Canucks 1930600 |
| 4.Montreal Canadiens 1267500 |
| 5.Winnipeg Jets 1036100 |
| 6.Ottawa Senators 592100 |
| 7.Calgary Flames 565300 |
| 8.Detroit Red Wings 412500 |
| 9.Boston Bruins 394700 |
| 10.Florida Panthers 379700 |
| 11.Washington Capitals 371100 |
| 12.Pittsburgh Penguins 245500 |
| 13.Dallas Stars 236100 |
| 14.Colorado Avalanche 226100 |
| 15.Vegas Golden Knights 221800 |
| 16.New York Rangers 202500 |
| 17.Carolina Hurricanes 190800 |
| 18.Philadelphia Flyers 188400 |
| 19.Los Angeles Kings 188000 |
| 20.Chicago Blackhawks 176000 |
| 21.San Jose Sharks 164000 |
| 22.Tampa Bay Lightning 161200 |
| 23.New Jersey Devils 159500 |
| 24.Minnesota Wild 154700 |
| 25.Buffalo Sabres 148000 |
| 26.New York Islanders 137600 |
| 27.St Louis Blues 132800 |
| 28.Columbus Blue Jackets 131700 |
| 29.Anaheim Ducks 125800 |
| 30.Seattle Kraken 120800 |
| 31.Nashville Predators 115600 |
| 32.Utah Mammoth 73800 |
Explore NHL Teams
Our individual NHL team pages are listed below alphabetically, where you can find team specific online engagement data:
If you’d like to get in touch please send an email to stefan@hypersetgroup.com
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