How big is Chelsea FC’s Global Fanbase?

How many fans do Chelsea FC have worldwide?

Chelsea are searched 16.6 million times around the world each month, making them a top-5 side in our rankings for the largest Premier League team fanbases. This is roughly half the volume the second placed side Manchester City, and third placed side, Liverpool FC gain in search volume each month.

Please see the graph below for a breakdown:

How much support do Chelsea have in the UK?

Chelsea FC gain approximately 1.8 million searches in the UK each month (about 250,000 searches more than Aston Villa and 10x that of AFC Bournemouth). This volume however, accounts for only 11% of their traffic worldwide. This is roughly 250,000 more searches than Aston Villa get from the United Kingdom each month.

Please see the pie chart below for more details:

How many fans do Chelsea FC have outside the UK?

Chelsea FC attract high levels of interest from multiple countries around the world, however 1.86 million searches for the team come from Indonesia each month. Nigeria generates 1.6 million searches in the same time window and Brazil, approximately 1.5 million. Added together, this non-UK search volume is roughly 30 times larger than clubs such as Brentford FC.

A complete overview is featured in the graph below:

On this basis, Indonesia accounts for 11.2% of Chelsea’s total traffic across the world, while Nigeria accounts for 9.6% and Brazil 9.0%. However, as referenced below, the bulk of Chelsea’s traffic comes from a multitude of territories.

The pie chart below gives an overview of this:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.