How big is Fulham FC’s Global Fanbase?

How much support do Fulham have globally?

Fulham FC are searched 1,407,000 million times around the world – a comparable figure to Crystal Palace FC and places them mid-table in our Premier League team fanbase size index. This also gives them over 3 times the search volume of AFC Bournemouth, twice the volume of Sunderland AFC . However the side generate 1 million less online searches than Nottingham Forest, 1.2 million searches less than Everton FC and 3.3 million less than Leeds United each month.

Please see details on the bar graph below:

How many fans do Fulham have domestically?

Fulham are searched an average of 144,000 times a month in the United Kingdom, placing them in the bottom third for UK team searches of EPL teams. For example, this is around 50,000 searches less than Burnley FC each month. Only 10% of Fulham’s total search interest comes from the UK – one of the lowest share figures for this statistic in the league.

Please see the pie chart for more details:

How much support is there for Fulham FC outside of the UK?

Fulham FC over-index for support from Mexico and are searched 275,000 times a month in the country – one of the highest volumes of support from the country for any EPL side. This high support is likely boosted by Mexican players on the team roster such as Raul Jimenez. Fulham also enjoy good traction in Brazil, where the team are searched approximately 144,900 times each month on average.

Please see the following bar graph:

As a result, Mexico contributes a sizable 21.8% of all Fulham FC’s traffic – the highest share from Mexico for any EPL side. Brazil contributes a significant 11.5% to the team’s global online interest.

Please see the pie chart below:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.