How Big is the Los Angeles Charger’s Fanbase?

How many fans do the Los Angeles Chargers have around the world?

The LA Chargers are searched 1,589,600 times a month globally placing them midway in our list of the most popular NFL franchises. This search volume is comparable with teams such as the Atlanta Falcons and the Tampa Bay Buccaneers. This is also about a fifth of the size of the biggest NFL franchises such as the Dallas Cowboys, Pittsburgh Steelers and Kansas City Chiefs.

More detail is provided in the bar graph below:

How many fans do the LA Chargers have in the USA?

The Chargers are searched 1.392 million times in America every month, meaning that approximately 89% of their search interest worldwide comes from the USA – one of the lowest percentages for any team across the NFL and is a similar share to sides such as the Jacksonville Jaguars and Carolina Panthers.

The pie chart below gives a full breakdown of this:

How persistent is the support for the LA Chargers across US states?

The Chargers are most popular in their home state of California by way of their share of total searches made in the state. They are next most popular in Nevada where they achieve 80% of the search interest they do in California, then Kansas where they are searched at a rate of 67%. This is one indication that the persistence of interest for the team across states is higher than the majority in the NFL.

A further signal of the Chargers robust persistence across America is that they score 25% of the traction they do when compared to California in the state showing the least interest in them, i.e Vermont. This is one of the highest scores for a bottom ranked state in the NFL.

The map below gives an overview of this:

How much support do the Los Angeles Chargers get outside of America?

Outside of the US, the Chargers gain most traction in Mexico where they are searched 105,600 times a month – one of the highest returns for Mexican support out of any NFL franchise. They are also searched 32,8000 times a month in Canada and 19,200 times per month in the UK.

This graph provides more detail on this:

These figures mean that the Chargers gain 6.7% of their support from Mexico – this again, is one of the highest figures for this stat across the NFL ladder. Approximately 2.1% of their support comes from Canada, and 1.2% from the UK.

Please see the pie chart below for a full overview:

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