How Big is the Minnesota Viking’s Fanbase?

How many fans do the Minnesota Vikings have globally?

Our latest shows that the Vikings are searched online 2,384,000 times a month on average as of November 2025. This places them in the middle third in our list of the most popular NFL franchises based on online search volume like other franchises such as the Houston Texans.

The following graph provides more detail on this:

How much support do the Vikings get in the USA?

The Minnesota Vikings are searched 2.2 million times in the USA each month – about half the amount a team like the Chicago Bears receive. 92% of the Vikings global traffic comes from the US. This places them as a middle rung team in terms of international search interest when compared with all NFL franchises along with sides like the Seattle Seahawks.

Please see the pie chart below:

How persistent is support for the Minnesota Vikings across US states?

Unsurprisingly, the Vikings are most well supported in the state of Minnesota.They are next most popular by share of all web searches made, in the states of North Dakota where their popularity is at a 68% ratio compared to the teams home state, followed by South Dakota where they are 50% as popular. This places the Vikings in the middle band for state persistent for fan interest when compared to other NFL sides.

The Minnesota Vikings are least popular in the state of New Hampshire, where they receive just 2% of the traction they recieve in Minnesota – one of the lowest for this statistic across the NFL.

Please see the map below:

How much support do the Vikings get internationally?

Outside of America, the Minnesota Vikings are most popular in Mexico where they are searched 58,000 times a month, closely followed by Canada where they gain 55,000 searches each month. They achieve around 33,000 searches per month in the United Kingdom.

This is detailed on the graph below:

This equates to Mexico providing 2.4% of the Vikings total traffic worldwide, Canada 2.3% and the UK 1.4%.

Further detail is given via the pie chart below:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com