Which NBA team has the largest fan base worldwide?
Based on our latest search data from December 2025, the LA Lakers are the most popular NBA team around the world in our fan index standings, accumulating a total of 46,080,000 interactions and engagements measured across web searches, website visits, youtube subscribers, reddit members and instagram followers. However, they do not come out on top in all these categories individually.
The Golden State Warriors are second in terms of total interactions worldwide with 44,160,000. The Cleveland Cavaliers jump above the Boston Celtics to 3rd due to a large instagram following, giving them a total of 20,626,900 interactions (less than half of the top two teams) while the Celtics total 17,118,500.
The full list of all NBA sides is in the graph below:
The full NBA Team Rankings for engagement across web search, website traffic, youtube subscribers, reddit members and instagram followers is also detailed in figures here (as of Feb 2026):
| 1.Los Angeles Lakers 46080000 |
| 2.Golden State Warriors 44160000 |
| 3.Cleveland Cavaliers 20626900 |
| 4.Boston Celtics 17118500 |
| 5.Chicago Bulls 13100100 |
| 6.Oklahoma City Thunder 11747300 |
| 7.New York Knicks 10376200 |
| 8.Miami Heat 9322300 |
| 9.Houston Rockets 9233300 |
| 10.Milwaukee Bucks 9092400 |
| 11.Dallas Mavericks 8727200 |
| 12.Denver Nuggets 8291000 |
| 13.Los Angeles Clippers 8099300 |
| 14.Minnesota Timberwolves 7664000 |
| 15.Indiana Pacers 7539100 |
| 16.San Antonio Spurs 7431400 |
| 17.Philadelphia 76ers 7101700 |
| 18.Toronto Raptors 6605800 |
| 19.Brooklyn Nets 6238800 |
| 20.Phoenix Suns 6121900 |
| 21.Detroit Pistons 4293000 |
| 22.Atlanta Hawks 4283400 |
| 23.Portland Trail Blazers 4192500 |
| 24.Orlando Magic 4183600 |
| 25.Sacramento Kings 4105600 |
| 26.New Orleans Pelicans 3993900 |
| 27.Memphis Grizzlies 3938000 |
| 28.Charlotte Hornets 3887000 |
| 29.Utah Jazz 2750600 |
| 30.Washington Wizards 2359700 |
How much share of total support does each NBA team receive?
This means the LA Lakers attract 15.2% of all digital engagement for NBA sides across the world. The Golden State Warriors are not far behind with a share of 14.6%, the Cleveland Cavaliers gain 6.8% and the Celtics, 5.7%.
The full details are shown in the pie chart below:
NBA teams by global website traffic
Our data shows that the Golden State Warriors receive more website traffic than any other NBA side, generating c.1,500,000 visits each month. The LA Lakers are second with 1,000,000 visits and the New York Knicks third with 566,000.
The full list is detailed in the graph below:
Which NBA team has the most fans in the United States?
Based on web searches and team website traffic data, the LA Lakers are searched online and are visited (10,792,100) over twice the amount of the next most searched NBA team, The Boston Celtics (5,311,100) in the USA each month, who rise to this position 3rd in the global figure for these metrics. The New York Knicks jump up to 3rd from 4th when accounting for search and website traffic worldwide.
The full results are in the graph below:
The rankings of NBA teams by web searches and website visits from the US only are listed below:
| 1.Los Angeles Lakers 10792100 |
| 2.Boston Celtics 5311100 |
| 3.New York Knicks 4206700 |
| 4.Golden State Warriors 3889600 |
| 5.Cleveland Cavaliers 3288000 |
| 6.Denver Nuggets 3150700 |
| 7.Indiana Pacers 2514500 |
| 8.Minnesota Timberwolves 2193800 |
| 9.Dallas Mavericks 2043200 |
| 10.Milwaukee Bucks 2010400 |
| 11.Oklahoma City Thunder 1918000 |
| 12.Detroit Pistons 1666200 |
| 13.Houston Rockets 1529900 |
| 14.Miami Heat 1524300 |
| 15.Philadelphia 76ers 1400100 |
| 16.Phoenix Suns 1398500 |
| 17.Chicago Bulls 1290600 |
| 18.Los Angeles Clippers 1214100 |
| 19.Memphis Grizzlies 1084300 |
| 20.Sacramento Kings 933000 |
| 21.San Antonio Spurs 919500 |
| 22.Atlanta Hawks 737300 |
| 23.Orlando Magic 663900 |
| 24.Utah Jazz 585300 |
| 25.Charlotte Hornets 560800 |
| 26.Portland Trail Blazers 527300 |
| 27.New Orleans Pelicans 513900 |
| 28.Brooklyn Nets 491000 |
| 29.Washington Wizards 346900 |
| 30.Toronto Raptors 317000 |
Which NBA team has the largest share of support from outside the USA?
The Toronto Raptors have 84% of their search and website traffic coming outside the US – this is however somewhat of an anomaly as they are based outside of the USA (in Canada).
In terms of US based teams, Oklahoma City Thunder have the largest ratio of their total online fanbase coming from outside the US, with c.64% of the search and website traffic coming from international territories. The Brooklyn Nets are next with 52% of their total interest being international and the Golden State Warriors are after that with 51%.
The Cleveland Cavaliers are most reliant on a domestic fan base, with 83% of their online interest (search and website traffic) coming from the USA. The New York Knicks are 2nd for US fan reliance with 81%.
The full list is available below:
The latest numbers and rankings for NBA team search traffic and website visits from outside of the USA is listed below:
| 1.Los Angeles Lakers 7407900 |
| 2.Golden State Warriors 4010400 |
| 3.Oklahoma City Thunder 2906300 |
| 4.Boston Celtics 2251400 |
| 5.Denver Nuggets 1449300 |
| 6.Toronto Raptors 1441800 |
| 7.Dallas Mavericks 1101000 |
| 8.New York Knicks 1087500 |
| 9.Indiana Pacers 1040600 |
| 10.Los Angeles Clippers 983200 |
| 11.Houston Rockets 929400 |
| 12.Milwaukee Bucks 819000 |
| 13.Chicago Bulls 801500 |
| 14.Minnesota Timberwolves 734200 |
| 15.Cleveland Cavaliers 708900 |
| 16.Phoenix Suns 688400 |
| 17.San Antonio Spurs 655900 |
| 18.Miami Heat 634000 |
| 19.Philadelphia 76ers 615200 |
| 20.Detroit Pistons 574500 |
| 21.Memphis Grizzlies 485700 |
| 22.Brooklyn Nets 474800 |
| 23.Atlanta Hawks 462300 |
| 24.Charlotte Hornets 453900 |
| 25.Orlando Magic 383700 |
| 26.Sacramento Kings 377600 |
| 27.Portland Trail Blazers 361200 |
| 28.New Orleans Pelicans 354000 |
| 29.Utah Jazz 270300 |
| 30.Washington Wizards 202200 |
Which NBA teams are embracing youtube as part of their fan engagement strategy?
Orlando Magic have the largest youtube subscriber base relative to their monthly website traffic volume- with their youtube subs and monthly website traffic added together, 76% of this total was dedicated to youtube subs. This indicates youtube plays an integral role in their fan engagement.
The Charlotte Hornets are the least orientated towards youtube as part of their wider ecosystem, with a youtube ratio of just 12% when compared to their website traffic volume.
Please see the full listings of ratios in the bar graph below:
Please find more information about this on our LinkedIn post available here:
Explore NBA Teams
Visit the individual traffic data pages of NBA teams, listed alphabetically below:
If you’d like to get in touch with us to see how we can help please send an email to stefan@hypersetgroup.com
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