Overall online engagement rank: #1

Across monthly global web searches, website traffic, youtube subscribers, reddit members and instagram followers, the Lakers gain an overall digital engagement score of 46,080,000, placing them #1 in the NBA franchise fan index list and 1,920,000 above the #2 ranked team, the Golden State Warriors.

USA search and website rank: #1

The Lakers are searched approximately 10,301,000 times a month in the USA and receive c.491,110 vists to their website each month from the USA. This gives them a US score of 10,792,100 making them #1 on the Digital Fan Index for US engagement.

International (non-US) search and website rank: #1

The Lakers generate c.7,407,900 non-US visits to their website and no-US web searches each month, placing them #1 for total international engagement among all NBA sides (the Golden State Warriors receive approximately 251,500 more non-US visits to their website each month).

How Los Angeles Lakers Players Rank By Global Demand and Digital Value:

The LA Lakers roster contains some of the biggest names in basketball and world sport generally; LeBron James is searched 4,900,000 times across the world each month and has a PMV (Player Marketing Value) score of 100/100 and ranks #1 across the NBA for both traffic volume and traffic value. Luka Doncic is searched 2,200,000 times each month and registers a PMV of 89.5 and ranks #2 in terms of traffic value across the NBA.

Austin Reaves and Bronny James both generate sizeable search volume and record PMV scores 80.3 and 83.5 respectively with Deandre Ayton and Rui Hachimura recording PMV ratings of 74 and 52.2.

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