How Big is the Houston Texan’s Fanbase?
How many fans do the Houston Texans have across the world?
From our November 2025 data, the Houston Texans are searched 2,081,000 times every month across the world. This put them in the top half of our list of the most popular NFL franchises and puts them on a similar level to the New Orleans Saints, the LA Rams and Miami Dolphins. They are however significantly smaller than the biggest sides like the Detroit Lions, Dallas Cowboys and Kansas City Chiefs.
More detail is provided in the graph below:

How much support do the Houston Texans have in the USA?
The Houston Texans are searched 2 million times in America each month, approximately 700,000 searches behind sides such as the Cleveland Browns. This equates to 95% of the Taxan’s web traffic comes from the United States, which is similar to sides like the Atlanta Falcons.
The pie chart below gives more detail:

How persistent is the interest in the Houston Texans across states in America?
The team is looked up most as a percentage of all web searches in Texas. The next most interested state is Kansas, who searched for the team at a rate of 26% compared to the teams home state. Third is Missouri, who searched for the team at a rate of 20% compared to Arizona.
The least interested area in the Texans is Oregon, although they register a 9% interest compared to the side’s top state, which is above average across the NFL.
Please see the map below:

How much interest do the Houston Texans get outside of America?
In terms of countries outside of the USA, The Houston Texans are most popular in Mexico where they are searched 47,000 times a month. In Canada, their next most popular terriory, they are searched 25,000 times a month.
The bar graph below gives a full overview of this:

This means approximately 2.2% of the Texan’s total support comes from Mexico and 1.2% arrives from Canada.
More details are provided via the pie chart below:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com

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